Tiffanys offer wholesale wedding dresses from many of the finest boutiques across the UK and Europe, including Jessica, Illusion, Serenade and Bliss. Based in Southampton, Tiffanys are extremely popular due to their impeccable representation of event, prom and bridal design.
Tiffanys turned to us for assistance on developing a modern, fully responsive website in time for the 2017 bridal season. The revamp would test the abilities of SQ Digital’s design and development team to blend competitive SEO with a UX-friendly site.
The re-design project afforded SQ Digital’s design and development team opportunities to address some key formatting and layout needs for Tiffanys online. Some of the key areas they chose to address included the brand logo over a black background within a minimalist theme, SEO friendly full width video and sliders.
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With the help of SQ Digital's web design and SEO team, Tiffany's new responsive website saw Year on Year mobile traffic rise 16% post re-launch, complete with longer overall visit times, and a reduction in the path to customer satisfaction and bounce rates.
SQ Digital's web team added value to Tiffanys online with new data capture mechanisms like the drop down contact form. To drive home a more minimalist motif for an easier buyer journey and friendlier mobile UX, they employed a four-category menu across the top of each page, moving away from a site that often got bogged down under the collections section.
Year or Year mobile traffic rose 16% post re-launch, overall visit time lengthened, and both total number of page visits & bounce rates dropped.
Carrying on a strong search presence thanks to SQ Digital's SEO team, the reformatted Tiffanys website generated a stronger user experience that matched customer need and retention.