Banks Lyon are an award winning independent luxury watch & jewellery stockist based on the high street in the heart of Lancaster, Lancashire. Synonymous with luxury watches and jewellery, Banks Lyon are extremely passionate about their products.
what we delivered
- Content Marketing
- Website Design & Development
- Improve Onsite SEO
- Increase organic rankings on google
- Increasing traffic and conversions
Through our concentrated SEO campaigns and long-tail strategies, SQ sought to put web visitors at the heart of the user experience online. We have concentrated on optimising their content so that it ranks in google, which included rewriting content that already existed on the website. We also carried out competitor research to identify keywords that weren’t currently being focused on. This has allowed us to concentrate on less competitive keywords such as ‘breitling watches on finance’.
Our PPC campaign for Banks Lyon has been all encompassing, including remarketing, dynamic remarketing, shopping, and search network.
The result of a cohesive digital marketing campaign: falling bounce rates, growth of users across all platforms and a 12% increase in session time – there are now more people visiting the website and they’re staying for longer.
We created a responsive website that incorporated a bespoke ecommerce solution.
“SQ Digital have been by our side for years, helping us to achieve our position today.”
Did you know
Banks Lyon opened their first store in 1887? However, they didn’t move into their current location on Church Street until 1901.
- 61% increase in traffic
- 84% increase in users
- A modern, fast, and responsive website, with bright, full width visuals and layout.