ICS are a chartered accountancy firm based in Lancaster, who also offer specialist accounting services for freelancers and contractors. Having worked with ICS in the past, SQ Digital successfully won a pitch to create a brand-new website for the client, and from this have gone on to deliver an omni-channel digital marketing campaign.
The website needed to be fresh and professional, perfectly encompassing the ICS brand. During the process of building the website for the client, they also identified the requirement for a dedicated marketing department, and called upon SQ Digital to take on the delivery of their marketing output.
what we delivered
- Modern, fast and responsive website
- Bespoke calculators and a built-in resource centre
- Full Digital Marketing
- Completely reviewing existing content and sitemap architecture
- Providing bespoke calculators and landing pages
- Enabling salesforce and drip integration
- Increase website conversions
- Create a digital marketing strategy that could successfully promote a wide range of services
The web design process began with creating a more simplified sitemap structure, which would allow users to easily navigate the website and ensured that they could reach the pages that they were looking for quickly and efficiently. This was done alongside wireframing, UX designs and the creation of several landing page templates. This approach is deeply rooted in our belief that user-experience is absolutely paramount to the success of all areas of digital marketing.
This was followed by building a series of bespoke calculators, which provide a useful tool for the client’s potential customers to use before getting in touch with ICS, and thus encouraging further conversions via the website.
These innovative site features were complemented by a contemporary, responsive design that fully represented the ICS brand, as well as providing them with a site that could adapt alongside a constantly changing online market.
Following the successful launch of the website, we began working on a strategy for a full digital marketing campaign. As the client’s full marketing output, the requirements for this strategy were demanding, and have allowed us to fully harness the benefits that SEO, PPC, content marketing and social media can have on a campaign.
“It’s been great working with you and the team, from the initial pitch right the way through, you’ve gone above and beyond. I’ve worked with agencies large and small, of varying quality, and you lot are most certainly the best web agency I’ve worked with.”
Andy Stevens - Head of Sales and Marketing
Did you know
ICS’ bespoke calculator is now one of their most popular pages in organic searches.
- A full bespoke, fast and responsive website
- Bespoke calculators, resource centre and fully optimised website that provides superior user experience
- Traffic has increased by 31.74%
- Users have increased by 49.43%
- Organic Search traffic has increased by 54.26%