What is Digital PR (And How Can It Boost Your Marketing)?
Digital PR is a key element of digital marketing and helps brands to boost their visibility and reach broader audiences.
Despite its benefits, not all business owners are aware of what digital PR is and how it can help their marketing efforts. So, in this article, we’re looking into how this approach can help you to reach new audiences and how you can incorporate it into your marketing.
What is Digital PR?
In short, digital PR is a marketing strategy which enables businesses of all sizes to increase their brand awareness through the use of online digital publications, social media, blogging, press releases and other online media. Marketing agencies take the time to build relationships with publications across multiple industries, so they know where to share your content to generate the best possible exposure for your brand.
Digital PR helps SMEs to increase their visibility by:
- Forging relationships with key players in the industry
- Gaining mentions and backlinks from reputable publications in your industry
- Getting shares on social media
- Increasing website traffic
As a digital PR agency, we can reach out to influencers in your industry with unique and engaging content to boost your visibility and reputation. Our digital PR campaigns include:
- PR strategy
- Creation and distribution of press releases
- Organic link building
- Competitor backlink and PR analysis
So, if you’re looking for some expert advice on how a digital PR campaign could help your business get noticed, we’d be happy to talk with you about our approach.
Digital PR vs Traditional PR
Digital PR differs from the more traditional approach. You probably know traditional PR as the approach in which you communicate with journalists, get featured in print publications, get radio interviews, etc. This used to be the most dominant form of PR, but with the growth of the digital world, there are many more ways to promote your brand.
Digital PR includes online publications, affiliate marketing, press releases and social media, and also newsjacking. This means adding your opinions to a breaking news story to piggyback on trending topics in an effort to get noticed. While considered one of the most efficient PR methods, only 15% of PR experts around the world use it, according to the 2020 Talkwalker State of PR report.
In short, with digital PR, businesses can boost their online profile and gain exposure and reviews.
The Importance of Stories
Humans are hard-wired to love storytelling. We’ve been doing it since our cavemen days and today, stories go hand-in-hand with digital PR. We can’t stress just how important having a genuine hook for PR pieces is in today’s world – with journalists inundated with article submissions on a daily basis, there’s certainly no shortage of content out there. So, our experts at SQ Digital know that to be successful, having a good story to tell is half the battle.
For context, there are over 4 million blogs published every day on the internet (you can find a live count here), so you’re up against thousands of other businesses all vying for that highly sought after coverage. Give your business the very best chance of securing coverage by taking the time to carefully consider every angle of your story, looking for a unique hook and then backing it up with plenty of up-to-date facts and figures. Think about who your customers are and what their pain points might be – that’s a sure way to secure coverage!
Digital PR and SEO
More technical disciplines, like SEO, are now connected with digital PR. In fact, the Talkwalker report we mentioned earlier states that the top PR offerings are now social media engagement, content marketing, influencer marketing and link building for SEO.
SEO is a crucial component of digital marketing, as it helps sites to rank higher on search engine results pages (SERPs). Getting a page to rank at position 1 on SERPs is a complex business and search engines like Google are continually updating their algorithms. Still, there are certain things that we know can affect these algorithms. Digital PR is one of them and, together with SEO, it’s possible to build backlinks from relevant sites with a good reputation. While some publications don’t link out, it can still be worthwhile to get featured on them if they have large readerships. After all, this helps you to build authority within your industry.
SEO can be used to understand the value of the links and to track conversions and traffic as well. Sites with more good quality backlinks usually rank higher on Google and other search engines.
So, it’s essential to integrate digital PR with other key elements of digital marketing to boost your chances of success and this is part of what we do as a digital marketing agency in Lancashire. We offer our clients a comprehensive digital PR approach designed to enhance their SEO campaign and to support both their content marketing and their social media.
Why You Should Include Digital PR in Your Marketing
What benefits do you get from adding digital PR to your marketing campaign? A good digital PR strategy will:
Improve SEO and Rankings
One of the main goals of digital PR is to boost SEO rankings and this can be achieved by ensuring articles and press releases are optimised with relevant links. And as an SEO agency that’s been in the business for over two decades, this is something we can really help you with.
Increase Website Traffic
If your brand is mentioned often in many different websites, you have a high chance of more people visiting your page.
Improve Brand Trust
By publishing quality articles on quality websites, you can more easily be considered an expert in your field. Your brand will become associated with credibility and this will build trust with your audience.
Generate Leads and Increase Sales
Brand exposure means getting your name in front of your target audience. And, if more people see it, they’re more likely to visit your website or engage with your services.
How SQ Digital Can Help
We offer a digital PR service which as part of a wider digital marketing campaign, can help our clients meet their short-term and long-term goals – check out our digital marketing case studies page to see what we can do for you.
With digital PR, we can:
- Implement a PR strategy tailored to your needs
- Build relationships with publications
- Produce and distribute press releases
- React to breaking news
- Build links in an organic way
- Outreach infographics
- Conduct industry-specific outreach
Because we understand each brand is unique and has unique challenges and demands, we also take into consideration:
- What you do
- How you want to help your audience
- What makes you different from your competitors
- What you want to be known for (including your values)
- What your target audience is
- Where your audience can be found
This way, we can deliver a digital PR strategy that’s custom-made to your SME and to your digital marketing campaign.
Get in touch with SQ Digital today to learn more about how we can boost your marketing. From digital PR to PPC and everything in-between, we can help you to stay relevant and competitive.