5th May 2020 | Social Media
5 Easy Tips for Writing an Attractive Instagram Bio
When setting up a social media account, it can be easy to get lost in details that may not be as important and overlook the bio itself. This is not only a critical element of your Instagram account, but it’s also easier to write than you might think.
Anyone who visits your Instagram account will quickly form an impression of your brand so, if you’re using this platform for business, you should make that count by writing an attractive bio.
What Should Your Instagram Bio Do for You?
Have you considered what your Instagram bio should be doing for your business brand?
When you think about that – and what you want to achieve with your account – then it’s easier to start writing.
Your bio shows people who you are and what you’re offering, as well as what makes you different from other businesses and why visitors should care about your brand. It can even be the first thing people see about you if they discover you through a hashtag, for example.
For these reasons, you want to ensure that your bio is clear and concise and shows you at your best.
Tip #1 – Optimise Your Name Field
One component that can’t be missed out on is, of course, your name. Make sure you fill out the name field in your profile, which is different from your Instagram username.
You should also add any relevant keywords to your business, since people looking for you will probably use your company’s name. In addition, Instagram only considers your name and username when it comes to search queries.
You can add any details to your name field, as long as the essentials are there – and as long as it fits in 30 characters, the maximum amount you can have here.
Taking keywords into account helps your SEO efforts too, as it helps you to rank better and to be found more easily.
In the example below, you can see how Lush UK did it. The company ensured their name was clear and that there is no mistaking which Lush branch the account refers to.
Tip #2 – Choose the Right Link
This may sound obvious, but you’d be surprised at the number of Instagram profiles without the correct link.
Your bio is the only place where you can add a link, so don’t waste this opportunity. While you can change it as many times as you want, you must select the one you want people to visit – in essence, where you want to drive traffic to.
If you want more visitors to your website, it makes sense to add a clickable link to your homepage, for instance.
However, your objectives are likely to change over time, so it’s a good thing to alter the link as you see fit. Maybe you launched a new product and want people to go check it out; or perhaps you want to share the latest blog post.
The good news is that there are endless possibilities, so you can play around with this field until you find what works for you – keep your business goals in mind and you’ll be fine.
You can see below how LEGO chose to do it. Their link isn’t to their homepage, but to their “Let’s Build Together” page, which ‘supports parents and inspires children’.
Tip #3 – Fine Tune Your Message
The main takeaway here is to make sure that your mission statement shows how you can help visitors, not the other way around.
You have 150 characters to explain this and to convey your brand’s personality. Personality is very important on Instagram, where the audience’s focus is laser-sharp – generic branding won’t do, so be specific and don’t be afraid to let your unique tone of voice shine through.
This may seem daunting because there’s a lot to cover in such a small number of characters. However, stick to your core skills, services and products, so that people can see what you’re all about at a glance.
Of course, if you’re already an incredibly famous brand, you can probably get away with NOT having a description of who you are.
A great example of this is Vans. The brand is world-renowned for their clothing and shoes, so there’s no need for them to declare that in their bio – their motto is enough.
Tip #4 – Find the Right Hashtag
When you think ‘hashtag’, the hashtags you can add to your posts to make them findable are probably what springs to mind immediately. You can have up to 30 hashtags on Instagram, but you don’t need them all. In fact, you shouldn’t add such a high number of them, since it can make the posts look spammy.
But, here, we’re referring to the hashtag you can add to your bio. You can include your very own branded hashtag in there, which encourages your followers create content for you.
It can also make it easier for you to collect and reshare content, making sure visitors are on the right hashtag and to take people to a feed of user-generated content that boosts your brand awareness.
Apartment Therapy are one of many businesses that have included a branded hashtag in their bio:
Tip #5 – Create Your Call to Action
When creating your bio, don’t forget about the call to action. This key element gives visitors greater context to the link in your bio section. In addition, a good call to action will give people direction: what do you want them to do when they visit your profile?
You may want them to go to a product page or a landing page, for instance. No matter what you want visitors to do, the point is that a call to action will invite your audience to engage with you, be it by comments or by visiting your link.
GoPro found another way to be creative with their call to action; they want people to check out the GoPro HERO 8 camera, so they mention a discount and even add an emoji pointing at the link.
How Do These 5 Tips Look Together in Action?
If we look at SQ Digital’s Instagram bio, which you can find below, you can see that all the elements we discussed are present:
- An optimised name (“SQ Digital – Digital Marketing”)
- A link to our website (“www.sqdigital.co.uk“)
- A clear message (“Award winning #digitalmarketing dedicated to helping UK SMEs”)
- A branded hashtag (“#digitalmarketing”)
- A call to action (“Learn more about us and how we can help you by visiting us at the link below…”)
If you combine all five tips, you too are in for a cracking Instagram bio!
Please don’t hesitate to send us a message (or to chat with us online on our website) if you’d like us to help build and develop a great social media presence for your SME.