The SQ Digital approach

Our approach is centred around helping SMEs get the most out of their digital marketing, leading with a process that’s driven by gathering and utilising valuable insights to eliminate anything that can waste time and money.

In order to offer maximum value to our clients, we have endeavoured to strike the right balance between resources and cost to be able to offer SMEs the benefits of a full-service digital marketing agency at an appropriate investment level. This is evident in the way we work with our clients. Our approach principles and working phases have been developed as a framework for offering that balance of expertise versus cost.


OUR APPROACH PRINCIPLES

target

Don’t Begin Projects Without Defining Measurable Objectives

We believe it’s critical to help our clients explore the underlying objectives at the heart of their digital presence in order to create a meaningful solution that can be measured for success. By taking this approach, we allow our SME client base to focus on the issues they face or the goals they want to achieve.

bolt

Seek to Understand A Client’s Organisation, Needs And Customers

By creating and exploring a detailed compilation of information around a client’s organisation, needs and customers, we are able to uncover insights and takeaways that are fundamental in building the case for a purposeful solution. This understanding is then continually utilised as a means of helping to direct project decision-making.

connectivity

Enable Clients to See The Bigger Picture of Digital Marketing

It’s hugely valuable for our clients to see and understand that their organisation’s digital presence is a connected and dynamic system of parts, with each piece having a particular purpose or strength. Approaching digital marketing channels as if they exist in isolation will at best limit success and most often lead to a waste in time and investment.

3bars

Measure, review and improve at regular intervals

With return on investment and value for money being top priorities for our clients, a need to measure, review and improve the work being done is hugely important. Capturing and distilling data into relevant and focused reporting that not only validates the work being done but also directs adaptations to this work, as new insight and information is collected.

OUR WORKING PHASES

01

Discovery

We begin our work partnerships with a Discovery Phase designed to formulate robust insights spanning our client’s business, customers, objectives and current Digital Marketing Ecosystem.

This phase results in an Audit Report that becomes the basis for setting out digital marketing goals, objectives and Key Performance Indicators that allow us to track how well our campaigns are really doing for you.

We believe the Discovery Phase is key to being able to make responsible recommendations that limit the risk of wasting your time and money, which we know can be critical to the survival of an SME.

02

Retainer

Utilising the Audit Report from the Discovery Phase, we then move into a work cycle of planning and implementing creative marketing campaigns anchored in solid insight and a focused direction.

We believe our structured retainers are fundamentally important to the success of our clients’ digital marketing, as they help to create a partnership, rather than a vendor relationship. This allows us to invest in our client’s goals in more of a long-term fashion, where we can become concerned with performance and results over simply getting a job done in an isolated way. To us that makes a lot of sense.

THE SERVICES WE COVER

We’re an agency that avoids offering isolated services with no background thinking just to get a sale. To us that’s irresponsible. We will only recommend services based on a holistic solution, developed with our clients through the proper steps. Below are the services we offer as part of our digital marketing solutions.

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