We gather valuable information about your business and use it to help you get the most from your digital marketing. This means we avoid anything that wastes your time and money. Our approach principles and working phases have been developed to deliver success for varying budgets.
The SQ Digital approach
OUR APPROACH PRINCIPLES
Don’t Begin Projects Without Defining Measurable Objectives
We work with you to decide on your objectives so we can create a solution that’s tailor-made for your business and measure its success. This leaves you free to focus on your business goals.
Seek to Understand A Client’s Organisation, Needs And Customers
By discovering as much as possible about your business and customers, we’ll have all the important information we need to create the best solution.
We continually use this information to help us make decisions about your digital marketing.
Enable Clients to See The Bigger Picture of Digital Marketing
It’s important to understand that your digital presence is made up of multiple dynamic parts and each has a role to play. Treating digital marketing channels in isolation will limit success and often leads to a waste of time and money.
Measure, review and improve at regular intervals
Value for money is essential and you will enjoy a good return on your investment. Because we pull together data from your digital marketing services and provide you with focused and relevant reports, you can see how we’re making a difference and how we can adjust the campaign for the future.
OUR WORKING PHASES
We begin our client partnerships with a Discovery Phase, when we find out as much as we can about your business, customers, objectives and current digital presence.
At the end of this process, we write an audit report that helps us set goals and key performance indicators. The KPIs enable us to track how well our campaigns are working.
By having this Discovery Phase we can make recommendations which limit the risk of you wasting your time and money – something that’s critical to an SME’s survival.
Once we’ve completed the Discovery Phase, we plan and put in place creative and focused marketing campaigns, based on a firm understanding about your business.
Our structured retainers are fundamentally important because they help us build partnerships with you and all our clients. We focus on your long-term goals, performance and results rather than isolated tasks. To us that makes a lot of sense.
THE SERVICES WE COVER
We don’t offer services without research to get a sale – that would be irresponsible. Our recommendations will meet the objectives set out by you and us. Clients stay with us for many years and we’re proud that we have such long-lasting relationships. Here are the digital marketing services we offer.