Why You Need SEO Services
Any business operating locally, nationally or internationally needs to have an online presence for continual and maximised success.
SEO is an organic form of search engine marketing where your money is invested to improve your website over the long term. SEO work enhances website performance, not only for improved search engine visibility but for better user experience (UX).
Clients come to SQ Digital for SEO to:
- Increase website traffic
- Improve brand awareness
- Increase sales and lead generation
- Stay competitive
- Utilise a cost-effective marketing channel
With SEO, you don’t pay Google to appear within the top results on search engine results pages. Instead, our SEO work is invested in your website and the benefits last.
How SEO Works
Search engines, such as Google, are businesses like yours that want to provide the best user experience to their customers.
When a person searches a term in a search engine, the search engine presents web pages (excluding the pay-per-click ads) with those most likely to help the searcher find the answer they need at the top.
SEO involves identifying relevant search terms that your web pages provide appropriate answers or solutions to. The next step is to then enhance the content, engagement, page loading experience, and more than 200+ other factors, that search engines look at when choosing the ranking order of web pages.
Higher rankings lead to greater visibility and brand awareness, and more website visitors translate to more website sales and leads. Our work increases the amount of money our clients make online with an excellent Return On Investment (ROI).
Some of the specific SEO work we do is outlined below:
Want to see how your technical SEO and UX hold up against the competition? Try out our free website audit tool.
Integrated SEO Marketing Campaigns
To make your SEO marketing campaign as effective as possible, it’s essential to use a wide range of digital marketing services alongside an SEO service. Our SEO experts work closely with our content marketing, PPC and web design teams to build a strategy to drive traffic to your main service and product pages.
Every client we work with benefits from our collaborative way of working and receives a seamless SEO service that provides the best possible results.
Long Term SEO Strategy
Our goals and SEO campaigns don’t stop with rankings. We carefully monitor user behaviour within your website, looking at click-through rate optimisation and conversion rate optimisation. We aim to help users in their journey, from finding your business on a search engine results page to contacting you through the website or purchasing a product.
We look at your website comprehensively, from on-site content to site structure, user behaviour, traffic analysis, technical SEO, and off-site elements, to provide the bigger picture of your website’s visibility not only on search engines but also by potential customers. One of our strongest assets is the way we work closely with our web designers and developers so that SEO optimisation is not just on the face of your website.
Our SEO experts know how to achieve exceptional results using our tried and tested methods, never losing sight of your business goals.