Digital Marketing Services
When we were handed the brief, our expert team immediately got to work creating a strategy based on our content creation services and SEO solutions. We aimed to create a transparent reporting platform and relationship (built by monthly check-in meetings), to provide a strategy based on data.
Like all our clients, we spent a long time getting to know Mazuma Mobile during their onboarding process to give them a digital marketing solution that was sure to be the right fit for them.
We started by reviewing the current SEO performance of Mazuma Mobile and building an SEO-specific report dashboard that both Mazuma and SQ Digital could use. This extended our main reporting dashboard, which included overall digital marketing KPIs and performance tracking.
Creating a Data-Driven Strategy
We used GSC click-through-rate (CTR) data, as well as keyword search volume data, to make predictions on how much traffic Mazuma could receive if specific keywords were improved in Google search rank:
This data was grouped by device category and ranking page to identify the pages and categories with the most potential. This was used to formulate a strategic onsite SEO plan for the next five months, prioritising work that would benefit Mazuma the most.
The website was audited from a technical SEO point of view and time was allocated per month to ensure most issues would be addressed by the end of the five months.
As the previous agency had done, we also proposed to write blog posts; however, we increased the frequency to four per month to match the main competitors. These also targeted keywords to increase the overall traffic Mazuma Mobile would receive and include internal links to the main pages identified as having the most potential in the onsite-SEO plan.
In-depth audits of backlinks, internal links and many other SEO factors were carried out. As a result, we concluded that over the upcoming five months, backlink acquisition through link-building strategies (non-natural link acquisition) was not going to benefit the client as domain authority and page authority was not a limiting factor.
As we carried on planning their ongoing monthly retainer, we continued to communicate our onsite change requests and technical SEO fixes through Google Sheets with Mazuma Mobile’s own web developers to ensure the right changes were made.
Over the five months, a summary of the type of work carried out includes:
- Site architecture optimisation
- Creation of new phone makes and model pages based on competitor keyword gap analysis
- Onsite optimisation
- Internal linking
- Technical SEO fixes
- Onsite content improvements
- Schema addition (FAQ)