Solution
Over the past 20 years we have built a strong, working relationship with Banks Lyon, based on authentic and mutual trust. From the very beginning of our long-standing partnership, we truly believed that we could make a difference, and this conviction has gone from strength to strength.
Their one-page website has evolved into a bespoke and fully responsive e-commerce platform, hosting over 7,000 luxury products, which has assisted Banks Lyon in securing relationships with several luxury brands internationally.
Our journey working with Banks Lyon continues today with a comprehensive digital marketing strategy that includes major channels such as SEO, PPC, content marketing and ongoing website design & development. The aim is to guide their customers through a buying funnel, from sparking interest and desire to closing the deal and generating conversions online and in store.
The following strategic measures have been key factors in this success:
Our SEO approach has consisted of highly strategic on-site campaigns to drive organic traffic to the website by positioning them within the first page of Google and driving a targeted audience to their impressive luxury product pages.
Brand awareness tactics have strengthened brand identity and increased revenue. This was achieved through a paid media strategy that was put in place to complement search engine optimisation. Using Google Ads, Google Display Network, Facebook and Instagram, we created a seamless user journey, from re-marketing at the initial customer touchpoint, through to enquiry and purchase.
This strategic approach, to promote a strong brand identity on a local, national and international scale, has delivered results by guiding the customer experience from the initial brand awareness stage right through to customer aftercare.
This fully optimised strategy has been paired with unique and high-quality content to deliver a consistent brand message across all customer touchpoints and online platforms.
