Digital Marketing Service for Jewellers & Watch Specialist

Banks Lyon is an award-winning independent luxury watch and jewellery stockist based in Lancashire and Cumbria. The luxury jeweller is highly regarded for quality and exceptional customer service. A team of personal shoppers passionate about informing customers of the products they carry is always on hand to help you in-store and online. Banks Lyon, a family-owned business, is a purveyor of the World’s leading fine watches and jewellery brands.


In 1999, Rodney Banks-Lyon decided to embrace the newly emerging world wide web with a single page website to promote luxury jewellery and watches. In 2000, Vilayte Essa, co-founder of SQ Digital (launched as SearchQuest in 2000), approached Rodney with the idea of taking the Banks Lyon online offering a step further. There was limited knowledge of the internet in 2000, and we identified an opportunity for Banks Lyon to adopt a strategy to its online presence that ultimately led to increased success and business growth. Needless to say, the owners were keen to work with us.

Digital Marketing Services

For over 20 years, we have built a strong working relationship with Banks Lyon Jewellers based on authentic and mutual trust. We truly believed that we could make a difference from the beginning of our long-standing partnership, and this conviction has gone from strength to strength.

The one-page Banks Lyon website has evolved into a bespoke and fully responsive e-commerce platform, hosting over 7,000 luxury products, which has assisted the jewellers in securing relationships with several luxury brands internationally.

Our journey working with Banks Lyon continues today with a comprehensive digital marketing strategy that includes major channels such as SEO, PPC, content marketing and ongoing website design & development. The intention is to guide their customers seamlessly through a buying funnel, from sparking interest and desire to generating conversions online and in-store.

Digital Marketing Campaign

Our SEO approach consists of highly strategic on-site campaigns to drive organic traffic to the website by positioning the site within the first page of Google and driving a targeted audience to their impressive luxury product pages.

Brand awareness tactics have strengthened brand identity and increased revenue. The SEO strategy is complemented with a paid media strategy using Google Ads, Google Display Network, Facebook and Instagram. We created a seamless user journey, from re-marketing at the initial customer touchpoint to enquiry and purchase. To promote a strong brand identity on a local, national and international scale, this strategic approach has delivered results by guiding the customer experience from the initial brand awareness stage right through to customer aftercare.

This fully optimised strategy has been paired with unique and high-quality content to deliver a consistent brand message across customer touchpoints and online platforms.

Digital Marketing Results

Our working relationship with Banks Lyon captures the essence of a successful partnership, one which has elevated them to a notable position in the luxury watch & jewellery market.

  • 22,000 unique visitors per month
  • 60% of users now view on mobile devices
  • 29% increase in organic search traffic
  • 88% of targeted keywords ranking on page one of Google

SQ Digital is one of the first UK SEO companies and has been supporting independent businesses with their websites and online marketing for over 20 Years. It’s this experience that allows us to offer the right solution and advice that is relevant to your business.

SQ Digital Client Testimonial

We pride ourselves on delivering a great experience to all of our clients, no matter the service they choose. So, we are thrilled to receive feedback from Rodney Banks Lyon (Owner):

“I first met Vilayte when his business was only just starting out, and we were just beginning to believe that the internet was something worth investing in. Immediately, we connected! He could see that we were forward-thinking and progressive and I could see that he had both the technical know-how and a sharp understanding of commerce. The rest is history.

Over the years, I have occasionally looked to verify SQ Digital against their various competitors, both locally and nationally. Those competitors have consistently fallen short in comparison, both in technical offering and value, so we resolutely remain with SQ. The success of our online business is, to a very large extent, down to what the SQ Digital team do for us.”

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