Banks Lyon
  • Digital Marketing Strategy
  • Ecommerce Website Design
  • User Experience
  • Social Media
  • Content Marketing
  • SEO & Paid Media

Banks Lyon: Digital Marketing for Jewellers & Watch Specialists

Banks Lyon are an award-winning independent luxury watch and jewellery stockist based in Lancashire and Cumbria, whose brand is synonymous with quality. Equipped with a team of personal shoppers who are passionate about informing customers on the products they carry, Banks Lyon are purveyors of the World’s leading brands in fine watches and jewellery.


Back in 1999, Banks Lyon decided to embrace the newly emerging world wide web with a single page website to promote their business. One year later, in 2000, we approached them with the idea of taking their online offering a step further. At a time when there was limited knowledge of the internet, we identified an opportunity for them to adopt a strategy to their online presence that ultimately led to increased success and business growth. Needless to say, they were interested in working with us.


Over the past 20 years we have built a strong, working relationship with Banks Lyon, based on authentic and mutual trust. From the very beginning of our long-standing partnership, we truly believed that we could make a difference, and this conviction has gone from strength to strength.

Their one-page website has evolved into a bespoke and fully responsive e-commerce platform, hosting over 7,000 luxury products, which has assisted Banks Lyon in securing relationships with several luxury brands internationally.

Our journey working with Banks Lyon continues today with a comprehensive digital marketing strategy that includes major channels such as SEO, PPC, content marketing and ongoing website design & development. The aim is to guide their customers through a buying funnel, from sparking interest and desire to closing the deal and generating conversions online and in store.

The following strategic measures have been key factors in this success:

Our SEO approach has consisted of highly strategic on-site campaigns to drive organic traffic to the website by positioning them within the first page of Google and driving a targeted audience to their impressive luxury product pages.

Brand awareness tactics have strengthened brand identity and increased revenue. This was achieved through a paid media strategy that was put in place to complement search engine optimisation. Using Google Ads, Google Display Network, Facebook and Instagram, we created a seamless user journey, from re-marketing at the initial customer touchpoint, through to enquiry and purchase.

This strategic approach, to promote a strong brand identity on a local, national and international scale, has delivered results by guiding the customer experience from the initial brand awareness stage right through to customer aftercare.

This fully optimised strategy has been paired with unique and high-quality content to deliver a consistent brand message across all customer touchpoints and online platforms.

The Results

Our working relationship with Banks Lyon captures the essence of a successful partnership, one which has elevated them to a notable position in the luxury watch & jewellery market.

  • 22,000 unique visitors per month
  • 60% of users now view on mobile devices
  • 29% increase in organic search traffic
  • 88% of targeted keywords ranking on page one of Google

SQ Digital is one of the first SEO companies in the UK and has been supporting SMEs with their websites and online marketing for over 20 Years. It’s this experience that allows us to offer the right solution and advice that is relevant to your business.


We pride ourselves on delivering a great experience to all of our clients, no matter the service they choose. So, we are thrilled to receive feedback from Rodney Banks Lyon (Owner):

“I first met Vilayte when his business was only just starting out, and we were just beginning to believe that the internet was something worth investing in. Immediately, we connected! He could see that we were forward-thinking and progressive and I could see that he had both the technical know-how and a sharp understanding of commerce. The rest is history.

Over the years, I have occasionally looked to verify SQ Digital against their various competitors, both locally and nationally. Those competitors have consistently fallen short in comparison, both in technical offering and value, so we resolutely remain with SQ. The success of our online business is, to a very large extent, down to what the SQ Digital team do for us.”

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