Get answers to all of those important questions
We know time is precious to our SME clients, so we’ve collected answers to some key questions you may have about working with a digital marketing agency.
What can I expect from working with you?
Choosing to work with SQ Digital means choosing a digital marketing agency which cares about your business doing well. It means you’ll be working with an agency that has 20 years of experience in creating and delivering successful digital marketing strategies. Our experience has taught us that there are key things which are guaranteed to have a big impact on the success of a digital marketing campaign.
We’ve refined these things down into our four approach principles:
1) Don’t begin projects without defining measurable objectives
2) Seek to understand a client’s organisation, needs and customers
3) Enable clients to see the bigger picture of digital marketing
4) Measure, review and improve at regular intervals
You can find out more about these by visiting our Approach page.
Where are your offices?
Our offices are in a stunning, historic building on Church Street in the heart of Lancaster, Lancashire’s county town. We’re within easy reach of Manchester and Liverpool and only two-and-a-half hours by train from London Euston, so we’re well placed to work with SMEs across the country.
We’re always happy for you to pop into our offices to get a better idea of who we are and what we do.
Why can I trust your agency?
Trust and transparency are important for all business and particularly for SMEs. We continually evolve our digital agency to give more value to our SME clients and that’s always been based on mutual trust.
Building long-term relationships with our clients helps us to achieve consistent results. We’ve found this approach has worked well and we’re proud that many clients have been with us for nearly 20 years.
We regularly measure our work to identify improvements. By capturing and analysing data we produce focused reports which enable us to adapt how we work.
What services does your agency offer?
Our work is driven by what we discover about you. We make sure we identify and meet your digital marketing goals. We don’t go by hunches but use sound, logical reasoning to make recommendations.
How much can I expect to pay for your services?
We use a monthly retainer which is fundamental to the success of your digital marketing. We work in partnership with you, investing in your goals long-term and focusing on lasting excellent performance and results.
Experience has taught us that an investment of between £1,000 and £2,500 per month is beneficial for most of our SME clients but the level of investment would be agreed in the early stages of working together.
What makes your agency different?
We have a passion for creating digital marketing campaigns that make a huge difference for SMEs. We believe these businesses are the backbone of the UK economy, bringing fresh ideas that challenge the status quo, drive economic growth and create job opportunities. Our entire agency is shaped by the specific needs of working with SMEs.
How do I get started?
Getting started with us is easy. You can either contact us by email, phone, or by using the form on our contact page. We’ll then get in touch to discuss how we can meet your company needs and explain our process. We’re happy to answer any questions you may have, so please don’t hesitate to contact us.
Why should I choose an agency over employing in-house?
This is a really good question, and not surprisingly, it’s one that we hear often. We pride ourselves on our talented team who are a mix of experts in specific areas of digital marketing. This allows us to design strategies and implement comprehensive and measurable digital marketing campaigns. When comparing the salary of one entry-level in-house digital marketing employee against the cost of working with our experienced team, we believe we can offer far more value and impact.
Does my business really need digital marketing?
We believe that all businesses would benefit from a digital marketing strategy, especially those in a competitive industry. Companies can no longer rely on a single strategy for a successful campaign. By integrating various digital channels, we can implement innovative and creative digital marketing campaigns that will ultimately deliver results.
Have you won any awards?
We’re proud to be three times RAR Award Winners, which includes picking up the award for best content strategy. We’ve also been included on the Prolific North Top 50 Digital Agency list for five consecutive years, alongside some of the industry’s most reputable organisations.
We’re among a limited number of agencies counted as a Google Premier Partner, which means we’ve been recognised for our AdWords skill and expertise, have proven experience in AdWords spend and have delivered increased agency and client revenue.
What clients have you worked with?
We don’t shout about working with big national brands, nor do we have a portfolio showcasing work with household names. This is simply because our passion is for servicing the SME market – something we don’t believe agencies working with big brands can fully do. We’re proud to work with some fantastic SMEs across the UK and beyond.
Big brands require a different approach, and our agency has been crafted to service small and medium-sized businesses. Although you might not see our clients advertising on TV, you’ll find that we’ve worked with a variety of businesses; from entrepreneurs breaking into the market to those who can call themselves independent industry leaders.
How do you measure the success of your work?
Return on investment and value for money are top priorities for our clients so a need to measure, review and improve our work is a hugely important component to our approach. We regularly capture and distil data into relevant and focused reporting that validates the work being done and direct any changes to strategy, as new information is collected. It’s impossible to gauge success without goals or objectives to measure against. It’s important that we help you explore the objectives at the heart of your digital presence to create a meaningful solution that can be measured for success.
What is a digital marketing ecosystem?
It’s hugely valuable for you to see and understand that your organisation’s digital presence is made up of a number of parts, with each piece having a particular purpose or strength. Approaching digital marketing channels as if they exist in isolation will limit success or even waste time and investment. We capture this bigger, connected picture by using what we call a digital marketing ecosystem; this is a graphic representation of the different channels and components of your digital marketing presence and how they connect and work together.
How long is the minimum sign-up period?
Our working process consists of two phases: a Discovery Phase and a Retainer Phase. We take every client through the Discovery Phase and this is available without a commitment to continue working with us beyond its completion. This phase is typically six weeks. If you do continue with us into a Retainer, we of course hope for a long-term partnership that spans many years, but we ask that you commit to a minimum sign-up period of six months. This ties in with our process which is built around a six-month strategy, designed to benefit and support the needs of SMEs
How big is your agency?
We have one office location with specialist departments made up of experts in their fields. For example, our five principal departments are: Design and Development, Social Media, Paid Media, Content, and Search. This enable us to strike a balance between talent, resource and cost. Our office is spread over three floors of a beautiful Grade II-listed building in the heart of Lancaster city centre. We have about 30 people on the team.
Will you work with other digital marketing partners?
We are more than happy to work with other digital providers to fulfil your digital marketing needs but we’ll always advocate for having a digital marketing strategy in place to direct each agency towards a common and focused goal. Experience has taught us the importance of defining goals and objectives, particularly when multiple partners are involved in fulfilling a marketing strategy.
How easy is it to switch to your agency?
Our way of working is set up to accommodate clients switching to us as their digital marketing partner. We begin with a Discovery Phase designed to draw together a firm understanding that spans your business, customers, competitors, objectives and current digital marketing, ensuring that nothing slips through the cracks as you move to us. We’re also well versed in preserving the positive impact of previous digital marketing achievements, such as search engine rankings.