Get Answers to All of Those Important Questions
We know time is precious to our SME clients, so to make things a little easier, we’ve put together answers to some of the most frequently asked questions from those looking to invest in digital marketing.
What Can I Expect From Working With You?
Choosing to work with SQ Digital means choosing a digital marketing agency that genuinely cares about your business doing well. It also means working with an agency that has 20 years of experience in creating and delivering successful digital marketing strategies. Over the years, our experience has taught us that there are some key things which are guaranteed to have a big impact on the success of a digital marketing campaign.
We’ve refined these things down into our four Approach Principles:
1) Don’t begin projects without defining measurable objectives
2) Seek to understand a client’s organisation, needs and customers
3) Enable clients to see the bigger picture of digital marketing
4) Measure, review and improve at regular intervals
You can find out more about these by visiting our Approach page.
Where Are Your Offices Based?
Our office is located in the heart of Lancaster, Lancashire, in a stunning, historical building on Church Street. Within easy reach of big cities such as Manchester and Liverpool, and only a two-and-a-half-hour train ride from London Euston, we’re perfectly placed to work with SMEs across the country.
We’re always happy for you to pop into our offices to get a better idea of who we are and what we do.
Why Can I Trust Your Agency?
We understand that trust and transparency are vitally important to all businesses, but this is particularly true for SMEs. We’re constantly trying to evolve our digital agency to give more value to our SME clients, and part of that has always been achieved through developing mutual trust.
By forming long-term relationships with our clients, we are able to concentrate on achieving consistent results. This is a value that we found has worked well; we’re proud to say that many of our clients have been with us for over fifteen years.
We also regularly measure and review our work in order to identify areas of improvement. By capturing and analysing data, we can create focused reports that allow us to frequently adapt the way we work.
What Services Does Your Agency Offer?
All of our work is discovery driven, making sure we set out to define and meet your digital marketing goals. We look to serve our clients best by eliminating hunches and subjective views, striving for sound, logical reasoning for the digital marketing services that we recommend for you.
How Much Can I Expect to Pay for Your Services?
Our approach is based on a monthly retainer, which we believe is fundamentally important to the success of our clients’ digital marketing. We believe this allows for a partnership – rather than a vendor relationship – setting us up to invest in our clients’ goals in more of a long-term fashion, where we can concentrate on long-term performance and results over just getting a job done.
Experience has taught us that an investment of between £1,000 and £2,500 per month is normally beneficial for most of our SME clients, but a specific level of investment would be determined in the early stages of working together.
What Makes Your Agency Different?
We have a genuine passion for creating digital marketing campaigns that make a huge difference for SMEs. We believe these businesses are the backbone of the UK economy; bringing fresh ideas that challenge the status quo, drive economic growth and create job opportunities in smaller geographic areas. This is the reason why our entire agency is shaped by the obstacles and responsibilities that come from working with SMEs.
How Do I Get Started?
Getting started with us is easy! You can either contact us by email, phone, or by using the form on our contact page. We’ll then get in touch to discuss how we can best serve your company needs and walk you through our process. We’re happy to answer any questions you may have, so please don’t hesitate to reach out to us.
Why Should I Choose an Agency Over Employing In-House?
This is a really good question, and not surprisingly, it’s one that we hear often. We pride ourselves on our talented team here at SQ Digital; a mixture of experts in specific areas of digital marketing. This allows us to strategise and implement digital marketing campaigns that are holistic and measurable. When comparing the salary of one entry-level in-house digital marketing employee against the cost of working with our experienced team, we believe we can offer far more value and impact.
Does My Business Really Need Digital Marketing?
We believe that all businesses would benefit from a digital marketing strategy, especially those who are within a competitive industry. Companies can no longer rely on a single strategy for a successful campaign; various digital channels must be effectively integrated together in order to implement innovative and creative digital marketing campaigns that will ultimately deliver results.
Have You Won Any Awards?
We’re proud to be three times RAR Award Winners, which includes picking up the award for best content strategy. We’ve also been included on the Prolific North Top 50 Digital Agency list for the past two years, alongside some of the industry’s most reputable organisations.
We are also counted among a limited number of agencies as a Google Premier Partner, which means we have been recognised for our AdWords skill and expertise, have proven experience in AdWords spend, and have delivered agency and client revenue increase.
What Clients Have You Worked With?
We don’t shout about working with big national brands, nor do we have a portfolio showcasing work with big household names. This is simply because our passion is in servicing the SME market something we don’t believe agencies working with big brands can fully do. We are proud to work with some fantastic SMEs across the whole of the UK and beyond!
Big brands require a different approach, and our agency has been crafted to service small and medium-sized businesses. Although you might not see our clients advertising on TV, you will find that we have worked with a variety of businesses; from entrepreneurs breaking into the market to those who can call themselves independent industry leaders.
How Do You Measure the Success of Your Work?
With return on investment and value for money being top priorities for our clients, a need to measure, review and improve the work being done is a hugely important component to our approach. We continually capture and distil data into relevant and focused reporting that not only validates the work being done but also directs adaptations to strategy, as new insight and information is collected. Without goals or objectives to measure against, it is impossible to gauge success. Therefore, we believe it’s critical to help our clients explore the underlying objectives at the heart of their digital presence, in order to create a meaningful solution that can be measured for success.
What is a Digital Marketing Ecosystem?
It’s hugely valuable for our clients to see and understand that their organisation’s digital presence is a connected and dynamic system of parts, with each piece having a particular purpose or strength. Approaching digital marketing channels as if they exist in isolation will at best limit success and at most lead to a waste in time and investment. We capture this bigger connected picture using what we call a Digital Marketing Ecosystem; this is a graphic representation of all the different channels and components of your digital marketing presence and how they connect and flow.
How Long is the Minimum Sign-Up Period?
Our working process consists of two phases: a Discovery Phase and a Retainer Phase. We take every client through the Discovery Phase, and this is available without a commitment to continue working with us beyond its completion. This phase is typically six weeks. For clients who do continue with us into a Retainer, we of course hope for a long-term partnership that spans many years, but we ask that a client commits to a minimum sign-up period of six months. This matches up to our process that is built around a six-month strategy cycle designed to benefit and support the needs of SMEs.
How Big is Your Agency?
We have one office location with specialist departments that are made up of experts in their fields. For example, our five principle departments are: Design and Development, Social Media, Paid Media, Content, and Search. This allows us to strike an effective balance between talent, resource and cost. Our office is spread over three floors of a beautiful grade II listed building in the heart of Lancaster City centre, and at any given time, we tend to average a team count of about thirty people
Will You Work With Other Digital Marketing Partners?
We are more than happy to work with other digital providers to fulfil the digital marketing needs of our clients, but we will always advocate for having a digital marketing strategy in place to direct each agency towards achieving a common and focused goal. Experience has taught us the importance of defining goals and objectives, particularly when multiple partners are involved in fulfilling a marketing strategy.
How Easy is it to Switch to Using Your Agency?
Our way of working is naturally set up to accommodate clients switching to us as their digital marketing partner. With all of our clients, we begin with a Discovery Phase that is designed to draw together a firm understanding that spans our clients’ business, customers, competitors, objectives and current Digital Marketing Ecosystem, ensuring that nothing should slip through any cracks as you move to us from your current marketing arrangement. We are also well versed in preserving the positive impact of previous digital marketing achievements – such as search engine rankings – as you make the move over to us.