The Importance of Social Media for SMEs
From our base in Lancaster, our social media experts create targeted and highly effective campaigns across Facebook, Instagram and LinkedIn, based on customer personas which tell us where your typical customer spends their time online.
This includes techniques like remarketing, which puts your ads in front of potential customers who’ve already shown an interest in your products by visiting your website. We’ll also target new audiences to increase your visibility across different platforms.
Our paid social services across the different platforms include:
- Social campaign planning
- Ad and creatives
- Campaign building
- Social reporting
BUILDING BRAND AWARENESS THROUGH ORGANIC SOCIAL MEDIA
With social media so easily accessible, how your brand comes across online is more important than ever.
Our social media executives work closely with the content team to ensure your latest content, from blog posts to company news, is pushed out on the right platforms at the right times. We dedicate time to social media optimisation to help improve your social media platforms, build your presence online and increase the number of likes and followers to your account.
Our organic social services across the different platforms include:
- Social campaign planning
- Organic post creation
- Insights tracking
- Social media organic management and optimisation
CHOOSING THE RIGHT PLATFORMS FOR YOUR BRAND
Whether working on an organic or paid campaign – or both – our expert social media team will work with you to determine which platforms are best for your brand. The social media platforms we work with include:
- Facebook
- Twitter
- Instagram
- LinkedIn
- Pinterest