The Importance of Social Media for SMEs
Social Media has become essential for businesses looking to engage with people using their services or products. At SQ Digital, it’s our job to help you develop and maintain long-lasting relationships with audiences who will help drive your business forward.
From the insights developed during our Discovery Phase, we work with you to expertly craft a social media strategy that is tailored to your objectives and goals. Spending the necessary time to develop an in-depth understanding of your business and your ideal target audience allows us to create specific content to engage your audience on the right platform.
Our aim is to ensure every penny spent on social media marketing returns value to our SME clients, and this means making sure we can justify our recommendations with a solid strategy based on research. There needs to be a clear purpose to the social media channels you invest in. Our social media experts also liaise closely with PPC to target adverts with similar messages and offers to enhance the reach of your campaign using the same tone of voice.
Paid Social Vs Organic Social Media
The social media landscape is constantly evolving. The latest social networks rise to prominence, new technology increases the numbers of users participating and shift how they are participating, and existing networks enhance their platform and available products (for example Facebook, Twitter, Pinterest and Instagram launching ‘buy’ buttons). One thing is for sure, trends are pointing out that organic reach is shrinking, as the leading networks ramp up their paid channels to monetise platform investment.
Social media is no longer just about conversation and content alone; it’s now an established marketing channel for customer acquisition, remarketing and engaging existing customers to support retention. It may be deemed relatively new compared to search and email marketing, but social media is a channel in which most ecommerce teams are looking to up investment.
At SQ we can ensure your digital marketing strategy is making the right moves when it comes to playing to the strengths of paid and organic social media techniques to reach your digital marketing objectives.