The Importance of Social Media Management for SMEs

Social media is designed to facilitate the sharing of information, opinions, and news, and encourages collaboration from people all around the world – making it the perfect medium to get messages out about your business.

We understand that social media is vital to any digital marketing campaign, and is an integral element at various stages on your buyer persona’s path-to-purchase.

It’s the perfect way to attract new visitors to your website, nurture current and potential customers, and educate your audience on your services. By sharing interesting and informative content across all your social media channels, you’re more likely to achieve maximum exposure across a variety of online platforms.

Our approach to social media management fosters brand loyalty and portrays your SME business as an industry leader.

Ultimately, we create a social media identity for your brand that creates value for your existing and potential customers, enabling them to become an advocate for your business.

services include:

  • Social Campaign Planning
  • Social Media Management across Facebook, Twitter, LinkedIn, Instagram, Google +, Houzz, Pinterest
  • Social Media Optimisation
  • Facebook Advertising
  • Competitor Analysis
  • Social Competitions

Please don’t hesitate to get in touch with our team today.


Increase the Reach of Your Content Through Paid Social

The beauty of social media is that it’s a two-way channel, whereby people can interact with you and your brand. Therefore, to fully harness the power of social media, it’s important that you create brand awareness through using social media advertising alongside your management campaign.

This could be for driving traffic to your website, generating page likes to ensure your posts reach the right people more often, or increasing the reach of your social media content through boosted posts.

With powerful advertising methods, we can target people based on their demographic, location, behaviour, those who have already come into contact with your brand, as well as those who are likely to buy your product or service in the future.

Why Choose us as Your Social Media Agency?

At the beginning of any social media campaign, our team of social media experts spend time researching your competitors so that we can successfully strategise creative and inventive ways for you to stand out from the crowd.

We then craft a bespoke strategy that is not only tailored to your business objectives and goals, but also allows us to develop an acute understanding of your key messages and target audience. Using this information allows us to tailor the networks we use so that we are targeting the places where your audience are, whether it’s LinkedIn, Google+, Facebook, Twitter, Pinterest, Houzz, or any other relevant social media platform.

We understand that no two platforms are the same, which is why all of our social content is designed specifically for each network; created to engage your audience at every opportunity, whether it’s through organic or paid social posts.

To start using social media marketing to benefit your business, get in touch with SQ Digital today.