the brief
Specialising in investment casting with manufacturing facilities in Manchester, Dean Group International are a long-established, family-owned company offering services such as die casting, metal injection moulding (MIM) and forging.
what we delivered
- SEO
- Content Marketing
- Outreach
The Challenge
- Become their marketing departments
- Increase brand awareness through content marketing & outreach
- Improve keywords positions, with a particular focus on investment casting
the strategy
Our SEO approach for Dean Group has been mainly content-focused due to the technical nature of the industry. This has included ensuring that products and services contain relevant and detailed information that users will find unique and valuable. By ensuring that the content was fully optimised, we increased the chance of generating links.
Relevant outreach articles in industry publications, landing pages to promote key services, and ongoing content marketing is also part of our strategy going forward for Dean Group.
“SQ Digital provided us with patient expertise, created brilliant results & welcomed us with friendly servicing.”
Michael Fielding
Did you know
Dean Group make parts for a wide range of industries, including Aerospace, Automotive and Rail.
the results
- Monthly outreach submission to Northwest Aerospace Alliance – both online and magazine publication
- Main keyword ‘investment casting’ went from position 46 to being on the first page of google
- Traffic increased by 66.61%
- Organic search increased by 356.16%
