Solution

SQ Digital identified an opportunity to improve Dean Group’s positions with a content-led SEO approach due to the technical nature of the industry. The strategy included ensuring that products and services contained relevant and detailed information that users would find unique and valuable. By fully optimising the content and targeting audiences within the industry, we significantly increased the chances of generating backlinks from relevant publications.

We also focused our attention on creating highly-targeted articles to industry-based publications, creating landing pages to promote key services, and ongoing content marketing as part of our strategy to maximise results for Dean Group.