Creative Content Marketing Strategy for SMEs
As one of the first organic search marketing agencies, we have been writing high quality content from our base in Lancaster since 2000.
Before we begin your campaign, we’ll spend time carrying out in-depth audits on your existing content, as well as the content produced by your competitors. This approach puts us in the best position to identify a content strategy that makes valuable use of data and insight. Most importantly, our content is data driven and written with search engine optimisation in mind, as well as the user, so that the content we write reaches potential customers and doesn’t just sit unseen on your website.
For a successful content marketing campaign, we believe your content needs to be part of a consistent and comprehensive digital marketing strategy. This means working closely with other disciplines of online marketing – and we have everything you need under one roof.
Collaboration with Other Disciplines Leads to An Effective Content Marketing Strategy
Our content marketing services involve working closely with our SEO team. The two services go hand in hand as their shared main goal is to produce high quality, easy to read content that matches the reader’s intent when using search engines.
The writers at SQ Digital are experts in creating the perfect tone of voice that ensures brand continuity, user engagement and which also meets the criteria set out by SEO – that’s a good use of heading structure and uploaded with the correct HTML structured text. Using search engine research, we also write blog content that we know potential customers are looking for, time and time again, we see great success with these types of blogs.
SQ Digital has been writing content for a wide range of SME’s for well over a decade. From technical content for investment casting specialists to consumer-based e-commerce content, there is no industry we cannot write for. If you need technical website content for your main landing pages then through careful research and collaboration with our clients, we can write technical copy matching the correct tone of voice for your business and wider industry.
Our content team is also experienced in writing outreach articles as part of a digital PR strategy, as well as ensuring that both the content team and our social media teams apply the same tone of voice to keep all your marketing channels consistent.
By collaborating with our experts across all our teams, our content marketing executives plan and implement creative ways to inform, educate and entertain your key target audience.
We Create a Wide Range of Engaging Content
Within our content-focused marketing agency, our content team will bring your bespoke strategy to life, creating a whole range of exciting and engaging content, other than standard website content, including:
- Thought leadership articles
- Visual asset design
- Downloadable guides
- Newsletter content
- PR & outreach articles
- Brand snapshots & buyer personas
Content Production & Content Promotion
Our job doesn’t just stop once we have created your content; it’s important to us that your content gets the attention that it deserves. That’s why we always use the best techniques to promote and share it, whether it’s promoting your blog posts through your social media channels or getting your articles in front of the right people through a carefully targeted outreach campaign. We’ll keep your content performing for your business.