Forge Europa is a custom LED lighting solutions company which has been in operation for 30 years. Forge has manufactured LED solutions for diverse industry applications throughout this time, focusing on delivering exceptional results, superior service, and outstanding quality. It is an award-winning enterprise, and they are always looking for ways to improve the company and provide a better service for its customers. So, when investigating ways to improve, they noticed their online presence needed some work.
Forge initially approached SQ Digital before the Covid-19 pandemic. They had realised they required a new website that showcased the company’s capabilities, promoted customer retention, and attracted new custom, which their existing website was not currently doing. They also wanted to improve the quality of the traffic received through the website. Finally, the website also needed to attract potential new candidates for recruitment, which is something Forge highlighted to us during our initial discussions.
Once we received their brief, the team at SQ Digital were fuelled with ideas and exciting digital marketing solutions that we were certain would provide Forge with exactly what they needed. Because of this, SQ Digital went beyond the scope of the original brief, suggesting a different approach that was more in line with their goals. Rather than building a like-for-like new website, we suggested a new website architecture that blended SEO with an improved user journey and the client’s original brief requirements.