11th March 2019 | Digital Marketing
How to Choose A Digital Marketing Agency That Fits with Your Business
To remain competitive, SMEs can no longer ignore the importance of having a digital marketing strategy. Over the last few years, more and more small and medium-sized businesses have chosen to engage with digital marketing agencies to help them grow their presence online.
As Lead Digital Marketing Executive at SQ Digital, I understand how important it is for a business to find the right digital marketing agency that is both compatible with your company values and willing to commit to a mutual, long-standing partnership. However, finding such an agency can be confusing as well as daunting. Therefore, I have shared some of my thoughts on what I believe are the key things to look for when choosing an agency that will truly be able and willing to help you succeed.
Assess Your Company’s Needs
You would be surprised at the number of businesses that approach us for digital marketing without first assessing what their company actually needs. Whilst website audits and analysis of current marketing efforts are part of our approach with all new clients, in my experience, it’s always a good idea for you to understand at the outset what you’re looking to achieve from working with us.
It’s also worth thinking about how much you’re looking to spend on digital marketing, as this will make your search a lot more efficient.
Choose an Agency That Has Previous Success with SMEs
I can scroll through LinkedIn and find hundreds of companies that market themselves as ‘industry experts’, or ‘thought leaders in digital marketing,’ but I’m confident that only a handful of these agencies will actually be able to consistently do the things they are shouting about.
Finding a reputable agency means cutting through all the hype; you should look for companies that are able to quantifiably demonstrate the results they have achieved for other SMEs. I suggest reading through their website case studies to get a feel for the kind of work they could be producing for you.
Whilst it might seem obvious to go for a big-name agency who boasts big brands as part of their client base, this doesn’t automatically mean they are going to be best for you. Make sure the agency you choose gives you the appropriate attention.
At SQ Digital, we’ve been working with SMEs for two decades and have built genuine long-standing relationships with our clients, regardless of what size they are. We believe SMEs are the backbone of the UK economy, and we have a genuine passion for creating digital marketing campaigns that make a huge difference for these businesses. After all, we are an SME too!
Therefore, my advice would be to choose a company that best aligns itself with your goals and objectives, and a company that genuinely cares about working with small businesses.
Quality over Quantity
Cost is always going to be a factor when outsourcing your marketing, especially for SMEs who are looking to improve their online presence without breaking the bank. Although budget will always play an important part in your decision, it’s essential that you don’t sacrifice value for cost. In my experience, the least expensive agency will rarely offer you the best value in the long term.I’ve spoken to plenty of companies that have been left disappointed by agencies promising them the world at reduced costs.
Remember, a respectable digital marketing agency will always be transparent with their prices, so you shouldn’t be stung by hidden costs later down the line.
Look for Experience in Your Industry
Although an experienced agency will be able to adapt to working with any type of business, it’s still an advantage if you find one that specialises or has experience in working with other businesses within your sector. This means they are more likely to understand your customers and your services from the outset.
Understand Their Process
You’ll soon find out that most agencies, although offering a similar service, will all work differently from each other. Before signing up with an agency, it’s important that you spend time getting to know how they work with their clients to achieve tangible results.
At SQ Digital, we’ve developed a unique marketing approach – a framework that has been established over time to ensure that we offer the very best service. It follows four simple principles:
- Don’t begin projects without defining measurable objectives – We believe that there should be solid, measurable objectives in place before any work is carried out. These should be answering the issues at the heart of your business.
- Seek to understand a client’s organisation, needs and customers – We carry out extensive audits on your organisation, customers and industry, which gives us the insights that are fundamental in building your digital marketing strategy. This ‘discovery phase’ allows us to compile all of our insights into a comprehensive audit report which, once you have agreed to enter into a retainer with us, becomes the foundations from which all work we carry out for you is built.
- Enable clients to see the bigger picture of digital marketing – Our approach serves to show that you can no longer rely on a single strategy for a successful campaign; there are now various channels which must be effectively integrated together in order to implement innovative and creative digital marketing campaigns that will ultimately deliver results.
- Measure, review and improve at regular intervals – We make a commitment to you to continuously review the work we are carrying out for you. This allows us to make improvements to campaigns at regular intervals. In such a fast-paced industry, we make it our mission to adapt our services to match the ever-changing landscape of digital marketing.
Find an Agency in it for the Long Term
Sure, plenty of agencies will offer you fast results in the first month of signing up with them, which can seem extremely tempting to a small start-up. However, as a small business owner, it’s essential that you find an agency that is in it for the long run.
As a digital marketing executive, it’s my job to create successful digital campaigns that have longevity. I want to work together for the long run, as I personally believe this is key to achieving the best results with digital marketing.
If you’re looking for a digital marketing agency but are unsure where to begin, feel free to check out our FAQs for answers to some more of the most frequently asked questions from those looking to invest in digital marketing.
Otherwise, you can get in touch with us today by giving us a call on 01524 580777 or by filling out our contact form, and we’ll get back to you as soon as possible!