Back in 1999, Banks Lyon decided to embrace the newly emerging world wide web with a single page website to promote their business. One year later, in 2000, we approached them with the idea of taking their online offering a step further. At a time when there was limited knowledge of the internet, we identified an opportunity for them to adopt a strategy to their online presence that ultimately led to increased success and business growth. Needless to say, they were interested in working with us. Their one-page website has evolved into a bespoke and fully responsive e-commerce platform, hosting over 7,000 luxury products, which has assisted Banks Lyon in securing relationships with several luxury brands internationally. Solution included:
We’re proud of our continuing relationship with Banks Lyon, co-ordinating their comprehensive digital marketing strategy, including major channels like SEO, PPC, content marketing and ongoing website design & development. The aim is to guide their customers through a buying funnel, from sparking interest and desire to closing the deal and generating conversions online and in-store.
