10 SEO Quick Wins to Generate More Website Traffic
Boosting traffic to your business’s website can be a challenge, but here are some quick and simple changes that you can make to encourage more website visitors. We’ve outlined 10 SEO quick wins.
1. Create a Google My Business Profile
By creating a Google My Business profile, you can appear on maps and rank higher on local searches for products and services related to your business. To do this, you’ll need to set up a Google Account for your business. To make the most of this feature, you should review your profile from time to time to answer questions, advertise offers, and update any changes to your business.
2. Refresh and Recycle Your Content
Identifying outdated and low-quality content will keep your content relevant. Use Google Analytics to identify pages that get very little traffic. If you identify low-traffic blogs, these may need rewriting, expanding or optimising. Recycling this type of content will ensure that it stays relevant to your business and your customer searches.
Updating old blogs can also offer quicker results than writing a new one, as the page will already be indexed in Google’s database. If the blog has ranked well in the past, then it may have good page authority that is beneficial for your website. Your aim here should be to encourage this content to rank again.
In some cases, however, it can be beneficial to remove the old pages and redirect them to a higher authority page that has some relevance to the subject matter of the old page. By doing this, your website can conserve ‘crawl budget’. This refers to the number of pages that Google is going to spend time ‘crawling’ each week, and is dependent on your site’s size, authority, and health. By removing poor pages from your site, you’ll encourage Google to consider your most relevant and important pages.
3. Avoid Duplicate Content
If you find that you have multiple pages on your site that discuss the same or similar content, Google may consider this as duplicate content, which may be penalised. To create a strong website, each page should have a unique purpose.
If your pages aren’t unique enough, you should consider merging pages. This means lifting the content from the page with less traffic, moving the content to a similar page with higher authority, and then redirecting the old page to the merged page. This should apply to the meta data, as well as the content.
Alternatively, you could spend time working on those similar pages to give them a unique focus.
4. Optimise Your Content
You should optimise content to rank for certain phrases whenever you write new content – or recycle old content. Phrases should use popular keywords that people search for and are relevant to your business. However, they shouldn’t conflict with the keywords and phrases you’re already using on other product pages.
Once you have your unique keyword or phrase for this page, you should do the following:
- Include the keyword in the title tag.
- Add it to the meta description.
- Use the keyword in the first heading (H1).
- Use it throughout the page’s content but don’t overdo it. This is important – overusing a keyword will be interpreted as spammy by Google, and this will push you down the ranks instead of up.
- Give every image on your site an appropriate alt text description.
5. Redirect Broken Pages
Managing your content is important for your site health, and you must redirect any broken pages. Any links on your site that return a 404 error (page not found) should either be updated or redirected to the next most relevant page.
6. Make Your Website Mobile Friendly
More and more people now use their smartphones for internet search, so it’s important that your website translates well to mobile. You can use Google’s Mobile-Friendly Test tool to see if your site is mobile-friendly and what you can do to improve it.
This is especially important if your site already receives a lot of traffic from mobile users. You can check your user demographics through Google Analytics: Google Analytics > Audience > Mobile > Overview.
7. Improve Your Internal Linking
An important factor when adding internal links is that the destination page is relevant to the origin page. The trick is to link to relevant pages using the main focus (or keyword) as the anchor text. This improves the user experience and is great for SEO. Internal links help build an internal linking structure, which helps increase relevance to pages through the anchor text used. Internal linking also serves to help crawl agents understand the hierarchy and structure of your website.
An example of anchor text that you might use for a business with a page specialising in wood carving are:
- high quality wood carving
- wood carving services
- wood carving specialists
As part of your internal linking strategy, these phrases should link to the same page, and each should be used on rotation throughout your content. It is also best practice to link to a range of your website’s most valuable pages, using slightly different anchor text for each page.
8. Use Google Search Console
Using Google Search Console (GSC) can help you to understand your site and its issues. GSC can show you which of your pages get lots of impressions but not many clicks – which suggests that you are ranking well, but your call to action isn’t strong enough to encourage those visitors to click-through. You should adjust your text slightly to include a stronger call to action, but take care not to affect areas of text involving your keywords, as this could accidentally de-optimise the page and push you down the rankings.
Make sure you carefully monitor any changes you make in case they have a negative impact and need to be reversed.
9. Improve Your Page Speed
A slow page can cause your visitors to leave your website. As a result, Google will penalise the page for being slow. A slow page can raise the bounce rate for that page, which tells Google that your users found that page unhelpful.
You need to consider your page speeds for both mobile and desktop. A quick and easy way to improve your page speed can be to compress your images.
10. Add to your Backlink Profile
Backlinks add to your site authority, which we previously mentioned was important for your site health and crawl budget. To improve your backlink profile, you can add your website to authoritative directories like the gb.centralindex.com.
We hope that you’re able to use these easy and quick SEO wins to your advantage. If you need further SEO techniques to get your website ranking, don’t hesitate to contact us or use our free SEO audit tool.