What Google Wants from Your Content

How many times have you heard that content is king? The importance of great content has been emphasised over and over again and, while it may have become a bit of a cliché nowadays, there is a reason why everyone says it: Google. Google is constantly refining the algorithms they use to rank pages according […]

An Easy Way to Create Content With a Re-purpose

Once upon a time, Charles Dickens wrote “David Copperfield,” sent it off to the publisher, and moved on to his next book. The end. Not many ways for a content repurpose. As a result, there were no: Waterstones tours Sit-downs with Holly and Phil Insightful blog posts about his writing process Cryptic Tweets reflecting on his […]