What is Schema Markup and How Structured Data Can Benefit Your Business
During the past decade, there has been a revolution in search technology that has deep implications for any business with a web presence. That revolution centres around semantics – the meaning behind words, or Schema Markup and Structured Data. This article will look at the background of search and how semantics have become important; the […]
What Google Wants from Your Content
How many times have you heard that content is king? The importance of great content has been emphasised over and over again and, while it may have become a bit of a cliché nowadays, there is a reason why everyone says it: Google. Google is constantly refining the algorithms they use to rank pages according […]
An Easy Way to Create Content With a Re-purpose
Once upon a time, Charles Dickens wrote “David Copperfield,” sent it off to the publisher, and moved on to his next book. The end. Not many ways for a content repurpose. As a result, there were no: Waterstones tours Sit-downs with Holly and Phil Insightful blog posts about his writing process Cryptic Tweets reflecting on his […]