Bing Ads (now Microsoft Ads) management from a leading agency

Why Invest in Microsoft Advertising (Bing Ads)?

 

Microsoft Advertising, previously known as Bing Ads, is the ad-serving platform for the Bing search engine. While it’s true that Google dominates the search engine space, overlooking Microsoft Advertising could be a missed opportunity for many businesses.

  1. Diverse Market Share: As of January 2021, Bing held 6.84% of the global search market [source]. In contrast, Google’s share was a whopping 85.86%. On the surface, these numbers might make Bing seem inconsequential. However, with more than 1 billion unique users in January 2021, Bing’s outreach is not insignificant.
  2. Targeting a Unique Demographic: Bing’s user base primarily comprises an older demographic, particularly those aged between 45 and 64. This demographic is known for its brand loyalty and purchasing power, making it a valuable target for businesses [source].
  3. Synergistic Advertising with Google: Using Microsoft Advertising in tandem with Google Ads can provide a comprehensive reach. This dual-platform approach ensures you’re visible to potential customers irrespective of their search engine preference, maximising your potential outreach and conversions.

To find out more about how SQ Digital could help you create a strong PPC Campaign on search engines such as Bing and Google, get in touch today.