How to Use LinkedIn for Business
Since its beginnings in 2003, LinkedIn has become a popular business growth tool with over 830 million users worldwide, and it is an excellent communication tool for businesses to reach their customers. Whatever your industry, LinkedIn can become a vital part of your long-term digital marketing strategy, whether your marketing objective is brand awareness, driving […]
Can Videos Improve Your Website Engagement?
Businesses are presenting information to online audiences in various ways. Google continuously promotes user-friendly mediums by allowing content to appear in search results in multiple formats. Video content is increasingly popular on websites and across all marketing channels. More and more companies are taking advantage of video, and it is fast becoming a fundamental ingredient […]
Digital Marketing for Manufacturing Companies
The manufacturing industry tends to lean towards traditional marketing methods such as word of mouth, trade shows, or relying on well-established reputations developed and built up over many years. However, over the past decade, online marketing has evolved significantly. The methods of digital marketing like Search Engine Optimisation (SEO), pay-per-click (PPC), email marketing, social media […]
Create a Winning B2B Marketing Strategy in 2022
Over the last two decades, especially in the previous few years, online marketing is becoming crucial to help your business succeed. However, knowing how to start your digital marketing campaign can seem daunting, let alone keep up with the latest trends and best practices. Nowadays, it can even depend on your industry to know what […]