Web Design for Spring Manufacturers: Airedale Springs

The Brief

Airedale Springs contacted SQ Digital when they wished to modernise their website, with the focus being to represent the business in a more approachable, personal way – with a bespoke website showcasing their services and expertise.

Our Solution

Working closely with Airedale Springs, we quickly created a beautiful bespoke website that celebrated all of Airedale Springs core services, wide variety of expertise via video libraries and extensive content.

Our team of skilled designers and developers conducted a comprehensive analysis of Airedale Springs’ existing digital assets and industry landscape and presented a bespoke web design strategy that included:
  • Improved user experience: We made Airedale Springs website easy to use on any device.
  • Fresh new look: Our designers updated Airedale Springs visuals and layouts for a modern feel.
  • Improved speed and visibility: We sped up the website, so it works well and shows up in search results.
  • Responsive design: We ensured the site adapts seamlessly to various devices, enhancing user interaction and accessibility.

The Outcome

Before our redesign, the website presented a series of critical challenges. It was unresponsive, meaning it didn’t adapt effectively to different devices, leading to a frustrating experience for visitors trying to access it on mobile phones, tablets, or desktops. It was also difficult to navigate and had a dated appearance.

We fixed these issues by making the website responsive across devices and simplifying navigation. We also gave it a modern and user-friendly design, resulting in a website that functions seamlessly and showcases the Airedale brand effectively. The comprehensive rebuild led to a notable increase in website traffic, translating into boosted conversions. In total, website traffic increased by 28%, driving over 171k new users to the site.

Sue Brook from Web Design for Spring Manufacturers: Airedale Springs told SQ Digital:

SQ Digital have supported Airedale Springs for over 5 years.  Without exception, they are professional and friendly and are particularly skilled at keeping things simple, unlike many others in the IT world. It continues to be a pleasure to work with the whole of the team.

Ready to transform your digital marketing?

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.