What is Digital PR?
In short, digital PR is a marketing strategy which enables businesses of all sizes to increase their brand awareness through the use of online digital publications, social media, blogging, press releases and other online media. Marketing agencies take the time to build relationships with publications across multiple industries, so they know where to share your content to generate the best possible exposure for your brand.
Digital PR helps SMEs to increase their visibility by:
- Forging relationships with key players in the industry
- Gaining mentions and backlinks from relevant industry publications
- Getting shares on social media
- Increasing website traffic
As a digital PR agency, we can reach out to influencers in your industry with unique and engaging content to boost your visibility and reputation.
Building & Nurturing Significant Relationships
We place a lot of emphasis on fostering valuable relationships with a network of industry experts relevant to your sector, as we recognise the value this can bring to your business. By reaching out to these key influencers with engaging and creative content, we aim to build vital visibility for your brand.
A well-implemented digital PR strategy can provide valuable exposure designed to boost your company’s reputation alongside creating brand awareness. Our digital PR campaigns include:
- PR strategy
- Press release creation & distribution
- Reactive PR
- Organic link building
- Infographic outreach
- Industry-specific outreach
The Importance of Digital PR for SMEs
Whether you’re promoting a new service, raising money for charity or celebrating a significant milestone, our skilled outreach and PR experts will carefully craft an exciting and newsworthy story as part of your digital marketing efforts.
With a large number of media publications turning their attention to digital platforms, utilising digital PR has become an extremely powerful and accessible way for SMEs to engage their target audience on a wider scale while establishing their authority as a leader within their industry.
Digital PR also directly benefits your SEO campaign by gaining external website links that lead to your website.