Building relationships with publications from your industry is an excellent way of marketing your company, building trust and increasing your brand awareness.
Digital PR works predominantly in the same way as traditional PR, but rather than exclusively placing our focus on offline mediums such as newspapers and magazines, we also focus our attention on marketing your business through online channels.
“A digital PR strategy is a must for any business looking to increase their visibility online and boost their brand awareness. From offering valuable insights into what is going on in your industry, to distributing newsworthy stories about big changes and events within your company, digital PR is the most effective way to become a leading authoritative voice within your industry.”
In short, digital PR is a marketing strategy which enables businesses of all sizes to increase their brand awareness through the use of online digital publications, social media, blogging, press releases and other online media. Marketing agencies take the time to build relationships with publications across multiple industries, so they know where to share your content to generate the best possible exposure for your brand.
Digital PR helps SMEs to increase their visibility by:
As a digital PR agency, we can reach out to influencers in your industry with unique and engaging content to boost your visibility and reputation.
We place a lot of emphasis on fostering valuable relationships with a network of industry experts relevant to your sector, as we recognise the value this can bring to your business. By reaching out to these key influencers with engaging and creative content, we aim to build vital visibility for your brand.
A well-implemented digital PR strategy can provide valuable exposure designed to boost your company’s reputation alongside creating brand awareness. Our digital PR campaigns include:
Whether you’re promoting a new service, raising money for charity or celebrating a significant milestone, our skilled outreach and PR experts will carefully craft an exciting and newsworthy story as part of your digital marketing efforts.
With a large number of media publications turning their attention to digital platforms, utilising digital PR has become an extremely powerful and accessible way for SMEs to engage their target audience on a wider scale while establishing their authority as a leader within their industry.
Digital PR also directly benefits your SEO campaign by gaining external website links that lead to your website.
Digital PR can provide you with the perfect way to sell your products, promote your services and create a real interest in your brand. If done right, it can also be used to enhance your SEO campaign and support your ongoing content marketing and social media. If you would like to find out more about how Digital PR can help you, please don’t hesitate to contact us.
