What is a digital marketing ecosystem?

It’s hugely valuable for you to see and understand that your organisation’s digital presence is made up of a number of parts, with each piece having a particular purpose or strength.

Approaching digital marketing channels as if they exist in isolation will limit success or even waste time and investment. We capture this bigger, connected picture by using what we call a digital marketing ecosystem; this is a graphic representation of the different channels and components of your digital marketing presence and how they connect and work together.