What is a Digital Marketing Ecosystem?

It’s hugely valuable for our clients to see and understand that their organisation’s digital presence is a connected and dynamic system of parts, with each piece having a particular purpose or strength. Approaching digital marketing channels as if they exist in isolation will at best limit success and at most lead to a waste in time and investment. We capture this bigger connected picture using what we call a Digital Marketing Ecosystem; this is a graphic representation of all the different channels and components of your digital marketing presence and how they connect and flow.