SEO Content Writing Services

Why Should Content be Optimised for Search?

Businesses are constantly improving user experience; happy customers mean happy business owners as they’re more likely to return and recommend you to others. Search engines are no different. They’re designed to serve their users the most relevant and informative content based on a deep understanding of their searcher’s query, so they come back time and again. To show their users the best content that matches their query, search engines, like Google, use sophisticated algorithms to understand the content on your pages and other markers. Because content is one of the major areas of interaction between the webpage and a user, it’s considered important in search algorithms.

Search engines favour metrics that include user engagement, semantic and natural language, relevancy and consistency to a given topic and well-structured content. All these elements make for high quality, desirable content, which is also in line with SEO best practices.

Our SEO content writers are experienced at writing website content that begins with a deeper understanding of the user’s initial intent before landing on your page.

What Can You Expect from Our SEO-Focused Content Writing?

Our content marketing strategies will help you create and share engaging and valuable content which is fully optimised for SEO. You can expect your pages to rank higher in search results while also having higher engagement rates. This is because user experience goes hand in hand with the qualities needed for effective SEO-optimised content.

Our SEO-content strategies include everything from optimising existing website content to creating blog posts, newsletter content or downloadable guides.

All of the landing pages, blog posts, and website content we create for you will be optimised with keywords as well as all of the ‘unseen’ elements that search engines are looking for to help you climb the rankings on Google, Bing and other search engines.

Featured Snippet Optimisation

We also recognise that blogs tend to rank for many long-tail queries or questions. The Google search results page often has a short snippet answer box at the top of the page for these types of searches and these are called featured snippets. We optimise our blog content so that they appear in featured snippets. The enhanced click through rates that these featured snippets offer are measurable and quite significant.

Don't Miss Out on Your Online Content's Full Potential

Our goals and campaigns don’t end with rankings. The key is to improve your website’s visibility through fresh SEO content services. Then follow it up with a website that encourages people to complete the perfect user journey by purchasing your products or making an enquiry about your services.

We measure bounce rate, time spent on page and click-through rates on an ongoing basis to ensure your website’s content is as well optimised as possible for the user and search engines.