On-page SEO optimisation involves working with the website and any physical entity on the website. This differs from off-site SEO which focuses on how your website sits in relation to other websites within your industry and the wider internet.
On-Page SEO Services
What is On-Page (or On-Site) SEO?
Search engine optimisation (SEO) can be split into on-page and off-page SEO. On-page SEO optimises anything on or within a web page and includes technical SEO and SEO content writing. It also includes the optimisation of the following:
This includes the HTML formatted headings (e.g. H1s, H2s etc), the title tag, meta description and URL. We focus on the meta information when we carry out work such as click-through rate optimisation. This is where we make the organic listings in search more visually appealing.
Alt Tags allow the addition of alternative attributes (also called alt text). They allow full website accessibility as they provide a description of an image to a user who may not be able to visually understand an image. These attributes are also very important to Google and other search engines as currently, they are also unable to understand an image without this additional text.
Schema, an aspect of technical SEO, is a coding language that was collaboratively created by multiple search engines including Google, Microsoft, Yandex and Yahoo. It helps the search engine better understand page content and can convey large benefits to click-through rates in search when certain types of markup are used. We have created a very detailed blog about Schema.org mark up, if you would like to find out more.
Websites are not flat two-dimensional spaces. Between pages, there are internal links or hyperlinks. These are very important for SEO because a search engine will navigate a website using these links which is why we focus on having relevant internal links between pages and a well-structured website architecture. We take into account website structures at the build stage, based on a logical and well-optimised structure from an internal linking point of view. These links are also valuable for the user and can enhance the user experience when a relevant page is linked from the content. For example, in the above paragraph, we linked to a detailed blog about Schema so the readers who want to know more can directly and instantly find additional information. We also use external links, where we point to other websites if that will add value to the website visitors on-page experience.
These are just a few of the elements we look at with on-page optimisation. Our optimisation work is designed to enhance the user’s experience as well as how a search engine experiences the website.
Why is On-Page SEO Important?
1. User Experience
On-site aspects include everything that a website visitor (user) sees, from when they first view the link to your site on a search engine to when they browse your website. The copy and meta-information must match up with the intent behind the organic search term initially used.
The user journey must also be streamlined and audited when the user is on the website. This is where effective metadata optimisation and a logical site structure become vital. Page loading speed and mobile usability are also crucial for a positive user experience.
Without this positive experience, you can lose engagement, leads and product sales. Additionally, search engines like Google measure the engagement a page receives based on the factors described above. They influence the position at which a page appears in search engine results pages (SERPs).
2. Indexability & Crawlability
A website visitor generally sees a webpage as text and images, whereas Google and other search engines have to decipher meaning and intent from the code within a webpage. Factors that affect user experience also impact how search engines index your page. For example, optimising your page for speed improves the user experience and maximises crawl rate and budget (the number of pages a search engine bot can crawl in a given amount of time).
An issue stopping your webpage from being indexed would severely impact organic performance. At SQ Digital, we know how to perform comprehensive on-page SEO audits to identify problems and resolve them quickly and effectively. We offer a free and informative website audit for anyone who wishes to check their website’s on-site SEO status.
Why You Need On-Site SEO Services as Part of an Effective SEO Strategy
If your current online marketing strategy doesn’t include SEO or any of its on-page element, a comprehensive SEO strategy would greatly benefit your business. At SQ Digital, we use sophisticated SEO techniques to ensure that your content is optimised to the highest standard.