Email Marketing Agency in Lancaster
Attract High Quality Leads, See Real Results, and Keep Customers Coming Back.
At SQ, our team of email marketing experts design personalised, data-driven campaigns that keep your business at the forefront of your customer’s mind. We have over 20 years’ experience in B2B digital marketing, and are ready to help your brand build trust, speed up those lengthy sales cycles, and convert prospects into loyal customers.
From targeted journeys to insightful newsletters, we cover every stage of your email lifecycle, ensuring your messages land at the right time, with the right content, to the right people.
Email marketing lets you reach your clients directly, with messages that are relevant and timely. For B2B companies, it’s a reliable way to stay connected and share real value.
Chris Moore
Digital Marketing Executive
B2B Email Marketing Experts
We provide customised B2B email marketing campaigns across a range of sectors. As an experienced email marketing agency, we can help businesses directly build relationships, achieve highly targeted communication, and measurable ROI.
- Manufacturing & Engineering: Targeted sequences that help break down complex specs into clear customer benefits.
- Construction & Property: Portfolio showcases and project updates that keep potential prospects engaged from initial enquiry to contract signing.
- Professional Services: Thought-leadership articles and testimonials that build your brand’s reputation and convert decision makers.
- Retail & Hospitality: Seasonal promotions, loyalty programmes and sophisticated automations that increase orders and keep guests returning.
- Health & Wellbeing: Educational email series, appointment reminders, and wellness tips that sustain patient trust and promote services.
Why Businesses Choose Our Email Marketing Service
Email is still the most direct and reliable channel for engaging decision-makers throughout complex buying cycles. Here’s why businesses turn to our B2B email expertise:
- Direct Relationship-Building: Build personal, trust-based relationships with clients and decision-makers, keeping your brand top-of-mind throughout long buying cycles.
- Highly Targeted Communication: Segment lists by industry, decision stage, or role for tailored messaging, essential for B2B’s complex sales processes and diverse stakeholders.
- Measurable ROI: Track every detail, including open/click rates, bounces, and conversions, so you know what’s working and where to improve.
- Mailchimp Partnership Advantage: As official Mailchimp partners, we have access to innovative tools, automation, and analytics to help you succeed. Mailchimp serves over twelve million users globally and is renowned for its user-friendly interface and powerful features.
From GDPR compliance through to creative content, our specialists handle all the technical and strategic details.
Our Email Marketing Process
Our purposeful approach is tailored to your business objectives at every stage:
- Consultation & Goal Setting: We conduct an in-depth audit of your business needs and audience to define clear objectives.
- List Management & Segmentation: We create clean, segmented, GDPR-compliant lists to ensure your emails reach the right people.
- Strategy & Content Creation: We plan your campaigns, write compelling copy, and design branded templates that fit your brand identity.
- Automation Setup: We build automated journeys for lead nurturing, onboarding, or re-engagement using Mailchimp’s robust tools.
- Testing & Optimisation: We test subject lines, layouts, and calls to action, using real data to fine-tune performance.
- Reporting & Insights: We provide clear, actionable reports to help you understand what’s working and what to improve.
Why Work With SQ?
As a leading email marketing company in Lancashire, when working with us you’ll benefit from:
- We Focus on What Matters: Every campaign begins with clear, measurable goals, so you know what to expect without the fluff.
- We Get to Know Your Business: We take time to understand your challenges, audience, and goals, so that every email hits the mark.
- We Think Big Picture: Your email strategy works hand-in-hand with SEO, content, PPC, and more to ensure a comprehensive online presence.
- We Keep Improving: With regular reviews and performance tracking, your campaigns stay relevant and continuously deliver.
Ready to Improve your Outreach?
If you’re the leader of an ambitious business looking to utilise email for higher engagement and revenue, let’s chat. Contact SQ today to build a bespoke email marketing strategy that delivers real results.
If you would like to discover how your digital marketing strategy could benefit from email marketing, please don’t hesitate to get in touch with us today.
