Celebrating 25 Years of SQ Digital: A New Chapter Begins
In 2000, SearchQuest was born in a back room in Lancaster – a small team with a bold vision: to help businesses get discovered online. Fast forward 25 years, and that bold vision has evolved into SQ Digital – a strategic digital consultancy partnering with ambitious SMEs across the UK. As we celebrate this milestone, […]
Creating The Perfect Facebook Advert
Over 70% of Facebook users visit local business pages every week. This means that this platform is an effective way for local businesses to connect with their communities. Facebook is the most popular social media platform, with over 3 billion monthly active users. It is a top choice for marketers alongside Instagram. Facebook is a […]
Google’s Core Algorithm Updates
The most recent Google algorithm update happened in March 2025, which was designed to improve search quality, and relevance. This update was carried out for two weeks and has been completed at the end of March. This new Google algorithm focuses on prioritising the visibility of high-quality and helpful content and reducing the visibility of […]
Why is it Important to Optimise Old Content?
Google and other search engines prefer content that’s relevant to what the user is searching for while also being informative. The search engine values user experience above all else and prefers sites that are updated regularly. Authority is also a key factor, and a good way to build this authority is to optimise your content […]
The Latest ChatGPT Update: What You Need to Know, and What It Means for Marketing
Recently, OpenAI captured the attention of the world once again, with their latest update to ChatGPT. If you’ve suddenly started seeing Studio Ghibli versions of people online, then this is probably due to OpenAI’s ‘most advanced image generator yet’. The real concern is what this means for businesses and marketers, as it proposes to completely […]
SEO Then vs. Now: How Search Engine Optimisation Has Evolved Since 2000
Over the past few years, like everything else, SEO has gone through significant changes. This blog will take you on a journey through the evolution of SEO, which has shaped the industry over the past 20 years. As a marketing agency, understanding the changes that have been made within search engine optimisation is critical in […]
How to Develop a Blog Content Strategy
Content marketing is key to helping your business stand out from your competitors. A well-thought-out blog strategy assists search engines like Google in crawling your sight. They will see your site as a reliable, trustworthy place to gain information about relevant topics to your niche. Fresh and regular content will also tell them to keep […]
Why You Should Use Instagram for Business
With over 2 billion monthly active users worldwide, Instagram is one of the leading social media platforms out there. It’s a platform adopted by many users for sharing high-quality, eye-catching photos and graphics with friends and potential customers. Many marketers believe Instagram is heavily biased towards the B2C market, but many B2B businesses also use the […]
Why do I need a digital marketing agency?
In today’s digital world, having a strong online presence isn’t just important—it’s crucial for survival. Small and medium-sized businesses (SMEs) often struggle with the complexities of digital marketing, from search engine algorithms to social media dynamics and content creation. Business owners and marketing managers are often overwhelmed and lack the time required to keep up […]
Digital marketing trends to watch in 2024
The digital world never stands still – especially when it comes to getting your business noticed online. For any forward-thinking business owner or marketing manager, knowing what’s just around the corner in the world of digital marketing can make all the difference. Here at SQ Digital, we’re a strategic digital consultancy keeping our finger on […]