Why B2B Marketing Doesn’t Have to Be Boring
Plenty of people assume serious industries need serious (and by that, they mean boring) marketing. Dense whitepapers, stiff brochures and safe campaigns still dominate for that reason. But being in B2B doesn’t mean you’re stuck with dry, lifeless messaging. The truth is that buyers are still people. They notice fresh ideas, clear language and a […]
LinkedIn Ads vs Meta Ads: Which Is Right for B2B?
According to research, 75% of B2B marketers choose LinkedIn over other social media platforms for paid media. LinkedIn has unique ad types to help you meet your marketing objectives. LinkedIn’s professional network and granular targeting options make it ideal for reaching specific B2B audiences. While Meta Ads can reach a wider audience, they are better […]
The Future of Digital Marketing
Digital marketing is continuously developing, and to stay competitive, your business needs to evolve with it. But for business owners focused on growth, adapting to change, and making every investment count, the digital landscape can feel more complex than ever. From AI tools to rising customer expectations, the key isn’t just keeping up with the […]
Why Reach and Impressions are Just as Important as Likes in 2025
In the early days of social media marketing, success was often measured by one thing: likes. More hearts meant more hype, and marketers judged a campaign’s performance at a glance. But in 2025, this is no longer the case. The digital world is constantly developing, and so are the metrics that really matter. Today, marketers […]
GEO vs AEO vs SEO: Why Search Is Changing (And How Your Business Can Keep Up)
Search is evolving fast. While businesses once focused primarily on ranking in Google search results, we’re now seeing a shift towards AI-generated answers, summaries and contextual searches. If you’re relying exclusively on traditional SEO services, you may be missing out on potential visibility. In this blog, we’ll explain what Generative Engine Optimisation (GEO) and Answer […]
Celebrating 25 Years of SQ Digital: A New Chapter Begins
In 2000, SearchQuest was born in a back room in Lancaster – a small team with a bold vision: to help businesses get discovered online. Fast forward 25 years, and that bold vision has evolved into SQ Digital – a strategic digital consultancy partnering with ambitious SMEs across the UK. As we celebrate this milestone, […]
Creating The Perfect Facebook Advert
Over 70% of Facebook users visit local business pages every week. This means that this platform is an effective way for local businesses to connect with their communities. Facebook is the most popular social media platform, with over 3 billion monthly active users. It is a top choice for marketers alongside Instagram. Facebook is a […]
Google’s Core Algorithm Updates
The most recent Google algorithm update happened in March 2025, which was designed to improve search quality, and relevance. This update was carried out for two weeks and has been completed at the end of March. This new Google algorithm focuses on prioritising the visibility of high-quality and helpful content and reducing the visibility of […]
Why is it Important to Optimise Old Content?
Google and other search engines prefer content that’s relevant to what the user is searching for while also being informative. The search engine values user experience above all else and prefers sites that are updated regularly. Authority is also a key factor, and a good way to build this authority is to optimise your content […]
The Latest ChatGPT Update: What You Need to Know, and What It Means for Marketing
Recently, OpenAI captured the attention of the world once again, with their latest update to ChatGPT. If you’ve suddenly started seeing Studio Ghibli versions of people online, then this is probably due to OpenAI’s ‘most advanced image generator yet’. The real concern is what this means for businesses and marketers, as it proposes to completely […]