The most recent Google algorithm update happened in March 2025, which was designed to improve search quality, and relevance. This update was carried out for two weeks and has been completed at the end of March. This new Google algorithm focuses on prioritising the visibility of high-quality and helpful content and reducing the visibility of low-quality pages. Google update its algorithm constantly to adapt to changing search behaviour and technology advancements.
This new update focuses on authoritative sources, brands with strong E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) are seeing gains in page rankings. Some pages are also being reduced of visibility due to poor user experience or slow load times. Sites with weak our outdated content are also dropping in rankings, as google are focusing on showcasing more recent and updated content.
As SEO agency we understand the importance of Google’s regular updates and the impact they have on user, like business owners who have spent time on valuable, SEO-friendly, and people-centric websites.
In this article, we’re taking an in-depth look into the helpful update, how they work and how they might benefit you as a user.
What To Do if Your Website Has Been Affected by The March 2025 Core Update
Make sure to check out Google’s search quality guidelines, they explain what they want to see and how they decide which websites should rank well. These guidelines focus on whether your content is useful, trustworthy and relevant to users. If your sites do not meet these expectations, rankings may drop. On the other hand, following these guidelines gives your site a stronger chance of recovering after a google update.
High Quality, Useful Content
Focusing on people first content is extremely important, especially with this new core update. Avoid creating search engine first content, content that is created primarily for people tend to do more well than content that includes a bunch of SEO keywords. Make sure that your content is useful, that readers who land on your page leaves with new information in mind.
Improve User Experience
The latest google ranking updates emphasise the need of excellent quality content, fast loading pages and mobile optimisation. This is because many users now use their phones to access everything, and if the content is not available on a mobile device, it is more likely that users click off it. Same with slow loading pages, readers will get frustrated and leave the site. It is essential to regularly check your website to ensure it aligns with Google’s standards and provides a seamless user experience, at SQ we provide digital marketing solutions that aligns with your business.
Key Changes in The New Update
The update introduced a few changes which includes enhanced content evaluation, assessing content and their usefulness. Sites that are low quality are also being pushed down. Google update has also refined spam detection in order to combat manipulative ranking practices.
If you need assistance with your SEO marketing or help understanding of how this and future Google updates will affect your website, please get in touch and we will run a full audit to assess your website’s current performance and content quality and provide feedback and tops to help you rank higher. We also recommend that you submit your website to our FREE SEO website audit and find out how SQ Digital Marketing Consultants could help you.
