Microsoft Clarity: What is it?
User experience (commonly referred to as UX) transcends all marketing channels from SEO to PPC. It is a fundamental part of any digital marketing strategy as it is completely entwined with the user journey from site visitor to customer. In this article, we look at one of the tools we use here at SQ Digital […]
What is a Digital Marketing Strategy?
Whether you’re a small, medium or large business owner wanting to grow your online presence, putting a well thought out digital marketing strategy in place is essential. The digital landscape is always evolving – for example, the introduction of 5G, the rise in the number of social media platforms, and the constant Google algorithm changes. […]
Last-Click Attribution: Why You’re Leaving Money on the Table
Attribution is a method of analysing digital marketing performance, using several models that help credit conversions and sales to specific marketing channels. This data is vital when running a business with an online presence, as it gives you a clear view of your customers’ buying journey – leading to better-informed decision-making. Last-click attribution (LCA) is […]