Client

Specialising in investment casting with manufacturing facilities in Manchester, Dean Group International are a long-established family owned foundry also offering die casting, metal injection moulding (MIM) and forging.

The Objective

Dean Group joined SQ with a clear idea of what they needed from their marketing strategy: serious, long-term customers.

The Approach

SQ strategists prepared a clear plan of action, targeting the client’s own KPIs. The paid media team also weighed in, creating a campaign to enable Dean Group to exceed target positions and bring down cost per engagement.

WAXING LYRICAL

SQ Digital provided us with patient expertise, created brilliant results & welcomed us with friendly servicing.

- MICHAEL FIELDING

SQ Digital generated this infographic snippet showing differences between forging and investment casting for Dean Group

The Outcome

Our flexible approach means we’re able to adapt to the specific needs of Dean Group. We are agile enough to shift monthly focus onto unique new services and events – such as the exclusive Elite Process campaign. This which was promoted using a tailored, cross-department campaign, including engaging infographics and blog posts.

 

With solid foundations now in place to target the brand to the right customers, SQ's digital marketers are now better able to focus on building Dean Group's profile. These steps will help us assert Dean Group as an authority in their field.

Relevant outreach articles in industry publications, landing pages to promote key services, and ongoing content marketing are a part of our strategy going forward for Dean Group.