Driving targeted traffic through strategic SEO

Fueltek is a market leader in fuel management solutions across the UK. Fueltek designs, develops, manufactures, and installs a comprehensive range of fuel management systems, tanks, and pumps.

Fueltek have been a long-standing customer of SQ’s. They recognised the growing importance of an effective digital presence and targeted SEO strategies to generate qualified leads and increase customer acquisition.

Their initial objective was clear: to increase visibility in organic search and improve keyword rankings, ultimately generating more high-quality leads.

SQ approach

We conducted extensive keyword research to identify high-value search terms that aligned with Fueltek’s core services and customer intent.

We targeted a balanced mix of broad keywords for increased visibility, exact-match terms to capture high-intent searchers, and long-tail phrases to attract niche queries and drive qualified traffic. This keyword mapping process allowed us to build a well-rounded SEO strategy focused on improving rankings across different levels of competition.

Understanding the competitive landscape was crucial. Therefore, we carried out a detailed analysis of Fueltek’s top competitors to determine:

Who was ranking on the first page of Google

What keywords they were targeting

Which content types performed best

How we could differentiate

This approach helped us to benchmark Fueltek’s digital presence and informed the direction of our on-site optimisation and content efforts.

To enhance Fueltek’s authority and relevance, we implemented a robust content marketing strategy. We created and optimised a range of informative, keyword-rich content designed to educate potential customers on fuel management solutions, address common industry questions and pain points and to reinforce Fueltek’s thought leadership in their sector. Over time, this content has helped position Fueltek as a trusted expert and reliable resource for businesses in need of fuel management systems.

To further validate Fueltek’s expertise and experience, and to build social proof, we developed a dedicated Case Studies page on their website. This was to showcase and highlight successful projects delivered for high-profile clients such as Nestlé, Hovis, and Virgin Trains, offering real-world examples of their solutions and evidence of their industry credentials.

To complement our long-term organic strategy and generate immediate traffic, we then launched a targeted PPC campaign. By focusing on high-conversion keywords, we aimed to reach users who were ready to convert. This approach not only accelerated short-term customer acquisition but also delivered valuable insights to further optimise our organic keyword strategy.

SQ impact

100% of primary key phrases achieved top 5 positions on Google.

29.17% increase in sessions, reflecting improved traffic quality and relevance.

22.41% increase in organic search traffic, proving the success of our SEO efforts

367.46% increase in goal completions year-over-year, highlighting a dramatic rise in qualified leads and conversions

Fueltek’s digital transformation demonstrates the power of a well-executed SEO strategy backed by strong content and smart PPC integration.

Through data-driven planning, and consistent optimisation, we’ve helped them dominate the search landscape in their industry