How to Develop a Blog Content Strategy
Content marketing is key to helping your business stand out from your competitors. A well-thought-out blog strategy assists search engines like Google in crawling your sight. They will see your site as a reliable, trustworthy place to gain information about relevant topics to your niche. Fresh and regular content will also tell them to keep […]
Why You Should Use Instagram for Business
With over 2 billion monthly active users worldwide, Instagram is one of the leading social media platforms out there. It’s a platform adopted by many users for sharing high-quality, eye-catching photos and graphics with friends and potential customers. Many marketers believe Instagram is heavily biased towards the B2C market, but many B2B businesses also use the […]
Why do I need a digital marketing agency?
In today’s digital world, having a strong online presence isn’t just important—it’s crucial for survival. Small and medium-sized businesses (SMEs) often struggle with the complexities of digital marketing, from search engine algorithms to social media dynamics and content creation. Business owners and marketing managers are often overwhelmed and lack the time required to keep up […]
Digital marketing trends to watch in 2024
The digital world never stands still – especially when it comes to getting your business noticed online. For any forward-thinking business owner or marketing manager, knowing what’s just around the corner in the world of digital marketing can make all the difference. Here at SQ Digital, we keep our finger on the pulse of the […]
An easy way to create content with a repurpose
As a content marketer, you’ll know that consistently creating fresh, engaging content can be challenging. It can be time-consuming and expensive, and it’s hard to know if your efforts are reaching your target audience. But what if we told you there’s an easy way to create content with a repurpose? Content repurposing can take your […]
5 mistakes to avoid in PPC campaigns
PPC campaigns can overwhelm many business owners and even seasoned digital marketers. It’s easy to make mistakes or miss valuable steps. Unfortunately, these mistakes will hinder the success of your campaign and prevent you from achieving the best results and getting the most from your budget. Mistake #1: Poor Keyword Targeting Mistake #2: Lack of […]
Understanding UX: enhancing your digital marketing game
In an increasingly digital world, creating a memorable and seamless user experience (UX) is crucial. UX goes beyond just designing visually appealing webpages—it’s about crafting digital environments that engage your audience and encourage interactions with your brand. This blog explores various aspects of UX, from how it affects web design to its impact on Pay-Per-Click […]
QR codes – useful, useless, and when to use them
Few advancements encapsulate the marriage of the physical and digital worlds better than the QR code. Quick Response (QR) codes, once a novel marketing tool, are now crucial components in the modern marketing toolkit. However, as captivating as these pixellated squares may seem, their usage isn’t a “fits-all” solution but rather one dictated by the […]
Driving growth and success: unleashing the potential of digital marketing in the engineering industry
The engineering and manufacturing industries are vital to national and global economic growth. However, these industries face unique challenges when it comes to digital marketing, such as resource constraints, complex sales cycles, the necessity of communicating technical concepts, and operating within specialised markets. In this blog, we explore the unique challenges faced by engineering businesses […]
How to use social media to increase website traffic
Social media has become indispensable for driving website traffic and increasing brand visibility, so utilising the various platforms available is crucial. We’ve pulled this guide together to equip you with the knowledge and techniques to leverage social media platforms effectively, maximise your online presence, and boost website traffic. From creating engaging content to mastering social […]