Blog Content Length: What Content Marketers Need to Know
Crafting compelling blog content is no longer enough in today’s digital landscape. As a leading content marketing agency, we need to consider an array of factors that influence our content’s reach, visibility, and engagement. One crucial aspect that demands our attention is the length of our blog posts. So, today we’re unravelling the intricate relationship […]
What You Need to Know About GA4
In March of 2022, Google officially announced it would sunset Universal Analytics (UA) and move all users over to Google Analytics 4 (GA4) on July 1st 2023. If, like many marketers, you’ve grown comfortable measuring your website’s successes with UA, the idea of moving to a new system may be a daunting prospect. At SQ Digital, we’ve […]
The Evolution of Email Marketing
Email marketing has come a long way since the first email was sent way back in 1971. Over the years, it has evolved into a sophisticated marketing tool that allows businesses to reach their target audience in a cost-effective and personalised way, and as a leading content marketing agency, this fascinates us. So, in this […]
Why Content Marketing is About More Than Just Your Blog
While it’s true that blog content creation is an important element of content marketing – it’s not the only one. Many types of content exist, from mailshots and testimonials to interviews and podcasts, and so with fresh, creative ways to tell your story, you can easily boost your content strategy by implementing these content types into your […]
Desktop vs Mobile Browsing: What Do Digital Marketing Managers Need to Know?
Today, most people rely on the internet for information, so having a website that is easily accessible and user-friendly has become a necessity for businesses. However, people use the internet in different ways on a variety of devices, so ensuring that your website is optimised for desktop and mobile is essential. So, as a leading […]
5 Key Tips from Our Social Media Experts
Social media is a crucial tool in your digital marketing strategy, and nowadays, being active on your social platforms plays a significant part in your brand awareness. So, having the right campaigns and marketing in place is absolutely essential. As a leading social media agency, we are dedicated to helping businesses boost their online presence […]
5 Tips to Give Your Online Presence a Spring Clean
Presenting a carefully cultivated impression of your brand, services, and products online can generate lots of opportunities to engage with potential new customers. According to Statista, over 60% of UK SMEs are investing heavily in developing their brand online, with increasing numbers due to the continued shift towards online businesses and eCommerce. As a result, […]
How Do You Measure Brand Awareness?
Brand awareness is a crucial element of your digital marketing strategy, but knowing how visible you are to potential customers can be confusing. To help, we’re looking into how to measure brand awareness to ensure you’re visible to your target audience and doing everything you can to improve brand recognition. What Is Brand Awareness? Before […]
Predicted Digital Marketing Trends for 2023
The digital marketing industry is constantly evolving. It is now a world away from what it was ten years ago, and as a leading digital marketing agency with over 20 years of experience, we’re used to adapting to these changes. Today we’re putting our knowledge to the test by exploring our predicted marketing trends for […]
Google’s Performance Max Replaces Google Smart Shopping: Everything You Need to Know
The digital marketing world is constantly changing, so staying on top of industry and system changes is crucial when creating ad campaigns that deliver the best results. One of the latest industry updates is the replacement of Google Smart Shopping with Google Performance Max. As a leading pay-per-click agency in Lancaster, we’ve been looking into […]