7 Steps to a Powerful Onsite SEO Strategy
Search engine optimisation (SEO) is an essential digital marketing tool for online businesses. This article explores how a powerful onsite SEO strategy improves webpage rankings on search engines. If you are new to SEO, we recommend finding out more about it on our SEO services page. We offer an introduction to the topic, which is […]
Top 10 Must-Dos to Prepare Your E-Commerce Website for Black Friday/Cyber Monday
It’s difficult to say when the first use of the term ‘Black Friday’ occurred. Some suggest it was used in the 1950s by workers when calling in sick the day after Thanksgiving. Others claim police used it as a slang term for the crowds causing traffic congestion around Christmas, and others say the first use […]
How to Use LinkedIn for Business
Since its beginnings in 2003, LinkedIn has become a popular business growth tool with over 830 million users worldwide, and it is an excellent communication tool for businesses to reach their customers. Whatever your industry, LinkedIn can become a vital part of your long-term digital marketing strategy, whether your marketing objective is brand awareness, driving […]
How to Choose a Domain Name for Your Business
There is an extensive list of factors to consider when setting up a business, such as your logo and branding, website design, and of course, your domain name. Each decision you make brings you closer to having a complete brand. Whilst, for some people, a domain name could be an afterthought, this decision is crucial […]
Digital Marketing for the Beauty Industry
Before social media, the beauty industry was almost entirely shop-based. Consumers would head out to the high street to top up on their make-up, try out swatches, and speak to beauty experts in-person about the latest products and trends. Now, this experience has shifted online; with the rise of social media influencers, online reviews, and […]
Can Videos Improve Your Website Engagement?
Businesses are presenting information to online audiences in various ways. Google continuously promotes user-friendly mediums by allowing content to appear in search results in multiple formats. Video content is increasingly popular on websites and across all marketing channels. More and more companies are taking advantage of video, and it is fast becoming a fundamental ingredient […]
SQ Digital Tackle Helvellyn for St John’s Hospice
On the evening of Saturday 18th June, an enthusiastic group of hikers met at Glenridding Village on the edge of Ullswater Lake to embark on an 11.5 mile hike up England’s third-highest mountain, Helvellyn. For some of us, it was our biggest challenge, taking on a 950m high Wainwright. Still, we all wanted to help raise […]
How to Create a Successful Google Ads Campaign
With Google Ads, you can reach the right audience you want instead of hoping they will come across your site organically. It offers a way to get your business in front of the right people at the exact point they search for keywords related to your product or service. Unlike SEO, which requires patience and […]
Digital Marketing for Manufacturing Companies
The manufacturing industry tends to lean towards traditional marketing methods such as word of mouth, trade shows, or relying on well-established reputations developed and built up over many years. However, over the past decade, online marketing has evolved significantly. The methods of digital marketing like Search Engine Optimisation (SEO), pay-per-click (PPC), email marketing, social media […]
Digital Marketing for Retail Businesses
The retail industry is competitive, with thousands of online retailers to choose from and millions of products on offer. Savvy consumers expect to be able to find exactly what they want when they put a search term into Google, and their expectations are only set to increase as people become more and more comfortable shopping […]