Airedale Springs contacted SQ Digital when they wished to modernise their website, with the focus being to represent the business in a more approachable, personal way – with a bespoke website showcasing their services and expertise.
Working closely with Airedale Springs, we quickly created a beautiful bespoke website that celebrated all of Airedale Springs core services, wide variety of expertise via video libraries and extensive content.
Before our redesign, the website presented a series of critical challenges. It was unresponsive, meaning it didn't adapt effectively to different devices, leading to a frustrating experience for visitors trying to access it on mobile phones, tablets, or desktops. It was also difficult to navigate and had a dated appearance.
We fixed these issues by making the website responsive across devices and simplifying navigation. We also gave it a modern and user-friendly design, resulting in a website that functions seamlessly and showcases the Airedale brand effectively. The comprehensive rebuild led to a notable increase in website traffic, translating into boosted conversions. In total, website traffic increased by 28%, driving over 171k new users to the site.
