Creating The Perfect Facebook Advert
Over 70% of Facebook users visit local business pages every week. This means that this platform is an effective way for local businesses to connect with their communities. Facebook is the most popular social media platform, with over 3 billion monthly active users. It is a top choice for marketers alongside Instagram. Facebook is a […]
Why Content Marketing is About More Than Just Your Blog
While it’s true that blog content creation is an important element of content marketing – it’s not the only one. Many types of content exist, from mailshots and testimonials to interviews and podcasts, and so with fresh, creative ways to tell your story, you can easily boost your content strategy by implementing these content types into your […]
Can Videos Improve Your Website Engagement?
Businesses are presenting information to online audiences in various ways. Google continuously promotes user-friendly mediums by allowing content to appear in search results in multiple formats. Video content is increasingly popular on websites and across all marketing channels. More and more companies are taking advantage of video, and it is fast becoming a fundamental ingredient […]
Create a Winning B2B Marketing Strategy in 2022
Over the last two decades, especially in the previous few years, online marketing is becoming crucial to help your business succeed. However, knowing how to start your digital marketing campaign can seem daunting, let alone keep up with the latest trends and best practices. Nowadays, it can even depend on your industry to know what […]
The Benefits of Digital Marketing for Small Businesses
There’s been a significant shift in how small businesses use marketing, and traditional marketing efforts, such as print and billboards, are taking a step back. More and more businesses are realising the benefits of digital marketing and are investing more resources in digital marketing services, such as SEO, PPC, Content Marketing and Social Media. Business […]
7 Reasons to Use Ads Manager Instead of Boosting Facebook Posts
Boosting Facebook posts is an easy way to generate engagement on your business page. By paying a fee, you can direct your posts towards your target audience to increase the ad’s visibility. However, this differs from using Facebook Ads Manager because targeting and customisation options are more limited for boosted posts. So before you rush […]
5 Ways To Strike the Right Tone in Your Content
Whether you’re a small business or a large company, your business will benefit from adopting the perfect tone to suit your audience. Tone expresses your company’s values, shows clients who you are, helps you to build trust and attracts people to your products and services. Striking the right tone makes your content more readable too, […]
11 Tips to Improve the Performance of Your Google Ads
Trying to manage your own Google Ads account can be overwhelming, the multiple campaign types, bidding options and targeting methods are enough to intimidate anyone who wants to manage their own campaigns. I’ve been working in digital marketing for over 5 years, predominantly in Paid Search, and I’ve helped a multitude of small to medium […]
How Can Advert Extensions Help You Generate More Business?
Getting your business noticed on Google is pretty much every business owner’s goal – or at least, it should be. With the digital age getting bigger, faster, and more competitive every day, you must be pulling out all the stops to ensure that you’re top of your game – and getting to the top of […]
What is Schema Markup and How Structured Data Can Benefit Your Business
During the past decade, there has been a revolution in search technology that has deep implications for any business with a web presence. That revolution centres around semantics – the meaning behind words, or Schema Markup and Structured Data. This article will look at the background of search and how semantics have become important; the […]