Google’s Core Algorithm Updates
The most recent Google algorithm update happened in March 2025, which was designed to improve search quality, and relevance. This update was carried out for two weeks and has been completed at the end of March. This new Google algorithm focuses on prioritising the visibility of high-quality and helpful content and reducing the visibility of […]
What You Need to Know About GA4
In March of 2022, Google officially announced it would sunset Universal Analytics (UA) and move all users over to Google Analytics 4 (GA4) on July 1st 2023. If, like many marketers, you’ve grown comfortable measuring your website’s successes with UA, the idea of moving to a new system may be a daunting prospect. At SQ Digital, we’ve […]
Google’s Performance Max Replaces Google Smart Shopping: Everything You Need to Know
The digital marketing world is constantly changing, so staying on top of industry and system changes is crucial when creating ad campaigns that deliver the best results. One of the latest industry updates is the replacement of Google Smart Shopping with Google Performance Max. As a leading pay-per-click agency in Lancaster, we’ve been looking into […]
Google Mobile-First Index – What Does It Mean to You?
If you have a Google Search Console account, then you may well have seen a new notification appearing in the last few weeks, similar to: That’s right, Google’s mobile-first index has finally arrived. Or at least, it’s begun to progressively roll out, which means that it’s never been more vital to have a mobile-friendly website. […]
How Do We Know When Google Has Updated its Algorithms?
Have you wondered how Google manages to provide you with amazing search results on the first page? And how do your website’s rankings fluctuate in position? With its mission to provide only the best and most credible results, Google updates its algorithms for an optimised experience. Small updates are common and happen daily with little […]
This is Not a Drill! Penguin 4.0 is Finally Here
Google Penguin 4.0 update: we’ve been waiting for this since 2014, but it seems like the wait is finally over! Google has just updated its Penguin Algorithm after a two-year period. The last time Penguin went through an update was in October 2014 to introduce Penguin 3.0. Any websites that were penalised at the time […]