Client

EMC Advertising Gifts are specialist suppliers and worldwide exporters of ''customised'' printed promotional gifts and souvenirs. For over 45 years, EMC have customised gifts worldwide for multi-national corporations, public services, charities and even small clubs and individuals.

The Brief

EMC turned to SQ Digital for a full digital marketing service, including a responsive new e-commerce site.

The Approach

SQ Digital knew that the new e-commerce site would need full SEO optimisation and to increase customer conversations on social media. With a combination of style and team personalities, our strategy sought to on board customers from new platforms like mobile and tablet.

WAXING LYRICALS

I consider this fantastic team at SQ Digital to be an essential part of my business. They have developed every iteration of our website and have been a huge part of our growth thanks to their professional and energised approach to digital marketing.

SIMON KAY, EMC ADVERTISING GIFTS

The Outcome

With focused SEO and PPC tactics by keyword, SQ Digital endeavoured to help EMC realise immediate position ranking risings and several no. 1 PPC rankings.

 

In the first quarter after the new website went live, mobile (by 90%) and tablet (81%) both saw momentous conversation rate increases. These tactics put EMC in a stronger position online to convert, as traffic returned within the same day (10% increase) with substantial frequency.

 

The journey to purchase was also improved considerably: overall customer visits went up but the volume of pages they needed to get through to find what they wanted went down.

 

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