Axess2 Case Study

Axess2 is a family-owned lift company, specialising in an extensive range of platform and access lifts. The business prides itself on providing high-quality products and fantastic customer care, guaranteeing that all products will meet the specific needs and purposes of its customers. Some of its clients include big brands such as Apple, Next, M&S and McDonalds.


Axess2 approached SQ Digital with a vision of becoming the number one lifts supplier in the UK. The owners were keen on appealing to architects and specifiers to upscale the commercial side of their business. Furthermore, they were eager to enhance the total number of home lift sales originating from online enquires.

The brief was to grow both the commercial and domestic side of the business through the use of organic digital marketing; the client wanted to reduce PPC.

Digital Marketing Services

Following an extensive fact-finding period, we decided to take a long term, organic approach with our SEO strategy, focusing on creating high-quality and user-friendly content. The user-based approach enabled us to achieve excellent organic results for Axess2.

We also carried out a deep dive into the main competitors, assessing how they were performing in the market in comparison to Axess2. Using the insights we gained from the research, we applied a wide range of methods to enhance Axess2’s SEO campaign further.

Also, time was allocated finding Digital PR opportunities that would highlight Axess2 as a thought leader within the industry, while also gaining high-quality, relevant backlinks to the website.

Digital Marketing Results

  • 100% of the main onsite keywords are ranking on page 1 of Google Search Results
  • 120.78% increase in organic search traffic
  • 50.27% increase in traffic
  • Axess2 had several outreach successes, including being featured on Infrastructure Intelligence, Construction Global, and the Chartered Association of Building Engineers

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