EMC have been a specialist supplier of branded promotional gifts for over 50 years. Their business began in a North London garage, evolving over the years into the successful and well-established business they are today.
Following the arrival of the internet, and access to more markets than ever before, they approached us with a strong objective of organically improving their website’s visibility on search engines. Our primary strategy focused on an SEO-centred campaign, but as our working relationship strengthened and trust was built, we continuously began to expand and evolve the services we offered them to cater to their fast-growing digital requirements.
To deliver the results we knew they were capable of, we developed a complete omnichannel digital campaign, which would include a fully responsive website, an organic SEO approach, and a relevant content marketing strategy.
You’re probably aware that we have worked with many of our customers for a long period of time; EMC being no different. Our 15 year-long relationship has been strongly based on trust and transparency. From the very beginning of our working partnership, we made sure that we fully understood their goals, objectives, and pain points, which has enabled us to provide them with a consistently successful digital marketing solution in an ever-changing, fast-paced digital environment.
Over the years, our partnership has required the growth of our own services alongside EMC’s requirements to constantly evolve and expand their business online. As we continued to work together, and the digital marketing industry quickly progressed, we began to accommodate further solutions that would future-proof EMC’s online success.
Following a full digital marketing audit, we recognised clear opportunities to refresh their online presence, improve brand identity, and promote their brand in an increasingly competitive market.
This lead us to the next stage to re-design and develop their existing website, creating a modern and fully functional e-commerce site bespoke to their requirements, which would not only stay true to the EMC brand but also improve the overall user experience. As the digital world has developed, we have consistently evolved their website to keep it in line with advances in technology; currently working on their 5th website development.
Over the years, our successful organic SEO strategies have consistently sustained competitive keywords in number one positions on Google. Alongside organic search, we incorporated PPC campaigns to direct more targeted traffic to the website and generate more leads; driving and increasing customer acquisition.
To encourage further engagement and to guide users through the conversion funnel, we’ve created a free downloadable asset- ‘The Ultimate Sales Guide to Transforming Your Exhibition into Hot Leads’. This extensive 42-page guide was offered as gated content, to generate leads and create an opportunity to re-engage potential and existing customers via email marketing campaigns at a later stage.
And finally, to strengthen brand awareness, a social media campaign was put in place to encourage direct engagement with their target audience, displaying EMC’s authority within their industry by using social platforms such as LinkedIn to raise their profile with the relevant stakeholders.