Helen-É Cosmetics manufacture high quality colour cosmetics, which are supplied to retailers, spas, salons and independent businesses all around the world. For the last 20 years, they have supplied products to make-up artists working with celebrities and models attending exclusive red carpet and VIP events. Helen-É Glitter Pigments have been used in a wide range of TV shows, including the BBC’s Strictly Come Dancing. Helen Elowe, who founded the UK based company in 1999, is passionate about makeup, with her number one aim being to help build confidence in people by supplying high quality makeup for all skin tones. Helen is also an avid supporter of Cancer Research UK, and every time you place an order online, Helen-É Cosmetics donates to the charity.
We were approached by Helen with a brief to modernise her company’s online presence via a new bespoke e-commerce website. Her main aims for the website, were to place focus on showcasing the quality of products Helen-É Cosmetics provide, increasing online sales and traffic, all while ensuring the website met her customers’ needs.