Digital Marketing for Entertainers: The Talent

The Talent is a highly successful live band for hire, specialising in corporate events, weddings, and other functions. The Talent has performed at several incredible events and locations, including celebrity weddings, the Royal Albert Hall, Wembley Arena and events  Worldwide.

Digital Marketing Brief

The Talent came to SQ Digital with a clear brief – to increase the visibility and awareness of the brand online by increasing the ranking positions of the primary keywords. The owners were hoping to see a significant upturn in the number of visitors to the website and bookings as a result of the digital marketing campaign.

Digital Marketing Solution

Before SQ Digital started on the project, the owners were struggling to get their primary keywords to rank in the top 100 search results on Google. Their main concern was the more competitive keywords, such as ‘band for hire London’ and ‘band hire London.’

Our SEO strategy was a medium to long-term approach that would give the best sustainable results. We focused on optimising the website, which included helping with the recovery from a Google penalty. To recover from the Google penalty, we made sure the website was compliant with Google Webmaster Guidelines and completing a link audit, and link disavow. The work led to a successful recovery and allowed them to progress in their organic SEO campaign.

The Talent was extremely pleased with the results of the digital marketing campaign carried out by SQ Digital and invested further in a brand new website. We designed and built a new, modern website that accurately represents the band and highlights its fantastic success stories. The site would display the band’s services in a highly visual manner.

The Digital Marketing Results

  • Google penalty recovery
  • Primary keywords rank on the first page of Google
  • A modern, responsive, and fast website with a feature-rich design.
  • A full-screen video on the homepage that allows the Talent band to take centre stage.

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