The Talent: Digital Marketing for Musicians

The Talent is a highly successful live band for hire, specialising in corporate events, weddings, and other functions. The Talent has performed at several incredible events and locations, including celebrity weddings, the Royal Albert Hall, Wembley Arena and events Worldwide.

Insight

The Talent came to SQ Digital with a clear brief – increase the visibility and awareness of the brand by increasing the ranking positions of the primary keywords. The owners were hoping to see a significant upturn in the number of bookings as a result of the digital marketing campaign.

Solution

Before SQ Digital started on the project, The owners were struggling to get their primary keywords to rank in the top 100 search results on Google. Their main concern was their more competitive keywords, such as ‘band for hire London’ and ‘band hire London.’

Our SEO strategy was a medium to long-term approach that would give the best results in the long run. We focused on optimising the website, which included helping with the recovery from a Google penalty. To recover from this, we ensured the website was compliant with Google Webmaster Guidelines, which involved completing a link audit and link disavow. The work carried out led to a successful recovery and allowed them to progress in their organic SEO campaign.

The Talent has been incredibly happy with the digital marketing carried out by the team, at SQ Digital, and invested further in a brand new website. We were able to design and build a new, modern website that would accurately represent the band and highlight its fantastic success stories. The site would display the band’s services in a highly visual manner.

The Results

Google penalty recovery
Primary keywords all rank on the first page of Google
A modern, responsive, and fast website with feature-rich design. The site benefits from a full-screen video on the homepage that allows the Talent band to take centre stage.