CLIENT
The Talent
SERVICES
  • SEO
  • Content Marketing
  • Website Design & Development

The Talent – Case Study

The Talent is a highly successful live band for hire, specialising in corporate events, weddings, and other functions. The Talent has performed at several incredible events and locations, including celebrity weddings, the Royal Albert Hall, Wembley Arena and events  Worldwide.

Insight

The Talent came to SQ Digital with a clear brief – increase the visibility and awareness of the brand by increasing the ranking positions of the primary keywords. The owners were hoping to see a significant upturn in the number of bookings as a result of the digital marketing campaign.


Solution

Before SQ Digital started on the project, The owners were struggling to get their primary keywords to rank in the top 100 search results on Google. Their main concern was their more competitive keywords, such as ‘band for hire London’ and ‘band hire London.’

Our SEO strategy was a medium to long-term approach that would give the best results in the long run. We focused on optimising the website, which included helping with the recovery from a Google penalty. To recover from this, we ensured the website was compliant with Google Webmaster Guidelines, which involved completing a link audit and link disavow. The work carried out led to a successful recovery and allowed them to progress in their organic SEO campaign.

The Talent has been incredibly happy with the digital marketing carried out by the team, at SQ Digital, and invested further in a brand new website. We were able to design and build a new, modern website that would accurately represent the band and highlight its fantastic success stories. The site would display the band’s services in a highly visual manner.

The Results

  • Google penalty recovery
  • Primary keywords all rank on the first page of Google
  • A modern, responsive, and fast website with feature-rich design. The site benefits from a full-screen video on the homepage that allows the Talent band to take centre stage.

RELATED WORK

GSM Graphic Arts:
  • 42.18% increase in organic search traffic
  • 74% of targeted keywords ranking on page one of Google
  • 44.34% increase in unique users between August 2019 and December 2019 (compared to the same period in 2018)
  • Higher quality of enquiries with global companies enquiring with GSM Graphic Arts
Read more
EMC Ad Gifts:
  • Acquisition by the largest privately-owned promotional products distributor in the world
  • 44% increase in goal completion
  • 2,700 new visitors on average per month during 2017
  • 34% increase in sample requests
Read more
Fueltek:
  • 100% of main key phrases in the top 5 positions on Google
  • 30% increase in session time
  • 23% increase in organic search
  • 368% rise in goal completions year on year
Read more
Roccia:
  • 100% retention of authority and rankings
  • 11% increase in users soon after launch
  • 254% increase in traffic to blog posts
  • 34% increase in traffic from the local area
Read more
view all work

Ready to transform your digital marketing?

By submitting this form, I consent to the processing of the personal data that I provide SQ in accordance with and as described in the Privacy Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.