The Talent: Digital Marketing for Musicians

Solution

Before SQ Digital started on the project, The owners were struggling to get their primary keywords to rank in the top 100 search results on Google. Their main concern was their more competitive keywords, such as ‘band for hire London’ and ‘band hire London.’

Our SEO strategy was a medium to long-term approach that would give the best results in the long run. We focused on optimising the website, which included helping with the recovery from a Google penalty. To recover from this, we ensured the website was compliant with Google Webmaster Guidelines, which involved completing a link audit and link disavow. The work carried out led to a successful recovery and allowed them to progress in their organic SEO campaign.

The Talent has been incredibly happy with the digital marketing carried out by the team, at SQ Digital, and invested further in a brand new website. We were able to design and build a new, modern website that would accurately represent the band and highlight its fantastic success stories. The site would display the band’s services in a highly visual manner.