Fueltek are market leaders in the provision of fuel management solutions. As the UK’s premier fuel management company, they work closely alongside the commercial transport industry and are considered experts in the designing, developing, manufacturing and installation of a wide range of fuel management systems, tanks, and pumps.
When Fueltek first approached us in 2013, they were looking for an agency that could help them improve their visibility online and their keyword positions in organic search.
As a starting point and to better understand this industry, we carried out extensive keyword research to identify the most relevant keywords for their website, targeting a mixture of broad, exact and long-tail keywords, while aiming to drive organic traffic by positioning them within the first page of Google.
Based on this information, we then carried out an in-depth competitor analysis to benchmark Fueltek against their competitors. This gave us invaluable insight on who was ranking organically and what keywords were the most competitive.
To reinforce this organic approach, our content marketing strategy has allowed us to successfully position our client as an authority within their industry, providing a platform for them to educate potential customers on fuel management.
To demonstrate the services Fueltek provides, we have also created a Case Study page on their website, giving us a place to highlight the company’s expertise through showcasing the work they have carried out for some big brand names, such as Nestlé, Hovis and Virgin Trains.
And finally, to amplify their exposure and generate quick results, we added a small PPC campaign to direct more targeted traffic to the website; this meant we could generate more leads, as well as drive and increase customer acquisition.