Papermill Direct is a provider of high-quality paper, card and craft products. The e-commerce business works with suppliers across the UK and Ireland, plus several EU and Scandinavian countries.
As a large stockist of coloured paper and card, Papermill Direct is committed to being as eco-friendly as possible by ensuring that products are ethically sourced and supply chains are kept as pollution-free as they can be.
The company also prides itself on excellent customer service, as Papermill Direct wants all clients to receive the best experience and products.
Papermill Direct offers a wide choice of paper, card and craft supplies to both individuals and trade clients, meaning the company has a varied clientele looking to buy many different products.
For this reason, Papermill Direct was looking to boost organic search rankings to attract a wide range of potential customers and drive more sales. The brand wanted to showcase the vast range of products available to clients and drive online sales at or above a 500% return on ad spend (ROAS) – this meant Papermill was looking for revenue of £5 for each £1 spent.