Digital Marketing for Tile Specialists Roccia
Established back in 1994, ROCCIA is the largest independent retailer of tiles in the North. Synonymous with choice, quality and service, the retailer specialises in supplying a vast selection of high-end wall and floor tiles. The brand boasts the largest tiles and bath showroom in the UK, with over 20,000 square feet of showroom space, displaying the most extensive collection of modern, contemporary and luxury tiles and bathrooms.
Digital Marketing Brief
Branded initially as Tile Mart, Roccia wanted to direct its business’ strategy towards a more luxury lifestyle market and away from the ‘no frills’ cost-focused market segment. Following the name change and rebrand, it was time to establish an online presence to support and further their new business goals.
It was also important to the owners to keep the original fundamental brand values at the forefront of any marketing efforts, reassuring their existing customers that they were still the same independent family-run company. Another critical area of consideration was making sure valuable keyword rankings were not disrupted by any updates or changes.