E-commerce Website and Digital Marketing for Kendal Tile & Stone

Kendal Tile & Stone is a local independent business in Cumbria that supplies Natural Stone, Porcelain and Ceramic Tiles. The company’s ethos is to deliver high quality at competitive prices and ensure that all customers have a fantastic experience.

Kendal Tile & Stone ethically source tiles from around the world. The company offers several product styles, from modern and contemporary to rustic and Victorian-inspired. The team supports clients with expert guidance, helping them choose the right tiles for their space, and offers maintenance and care advice to ensure the tiles stay looking their best for many years.

Kendal Tile & Stone celebrates 10 years of business in 2021.

Digital Marketing Brief

Kendal Tile & Stone first came on board with SQ Digital many years ago. The owners were seeking a custom-built e-commerce website that allowed them to display all their product ranges. The website also had to enable them to sell these products online to a national audience.

Following the new website launch, the company engaged us to take care of their Digital Marketing. The goal was to increase sales, boost brand awareness of their tiles and increase traffic to the website.


Digital Marketing Solution

Before we created Kendal Tile & Stone’s original e-commerce website, the company’s presence and customer base didn’t reach much farther than Kendal and the surrounding areas in Cumbria. The new website changed this, and it allowed them to reach customers all around the country.

Once we delivered the website project to enable the company to showcase and sell tiles online, our focus changed to creating digital marketing campaigns to help the company achieve its goals. The digital marketing services included Search Engine Optimisation (SEO), online content marketing, Pay-Per-Click (PPC) management, and ongoing maintenance and user experience improvement of the website.

To continue improving the user experience and ensure that the website remained optimised for search engines, our web design team created a new site, this time in WordPress using WooCommerce. The platform integrates with content and allows the company to sell any products, from physical products to digital assets. The new website benefitted from increased page loading speed, improving the user experience and the overall SEO of the website.

We created content marketing campaigns that showcase Kendal Tile & Stone’s products, supporting their SEO and PPC strategies. The campaign included writing blog posts that are product-focused and highlights the different brands the company offers. We created articles on interior design, which further help show how the tiles are used in a home or space.

We also built email marketing strategies for Kendal Tile & Stone, consisting of newsletters that focused on interior décor promoting some of the company’s product ranges.

Whether blog posts or newsletters, our content presents Kendal Tile & Stone as a thought leader in the industry. The campaign helps boost the brand awareness of the company and the products it sells, ultimately resulting in more conversions.

Kendal Tile & Stone also tasked us to boost the sales of their products. To achieve this, we created numerous PPC campaigns over the years, intending to increase enquiries that led to online sales and price requests.

We achieved this through a combination of shopping ads that promoted tiles in Google Shopping and search campaigns that highlighted their feature range of tile brands.

As part of our digital marketing efforts, we also developed an SEO strategy that aimed to increase site visibility in search engines and draw attention to the range of products offered by Kendal Tile & Stone. We added Product Schema on multiple product pages, a type of structured data that provides search engines more information on specific products – in this case, the tiles the company sells.

We also optimised individual product pages and category pages across the website, which resulted in increased impressions and clicks in search.

Digital Marketing Results

Since Kendal Tile & Stone teamed up with SQ Digital, we’ve developed a digital marketing approach tailored to the company’s needs and goals. The digital marketing campaigns helped the company achieve the goal of a boost in sales.

  • Organic traffic grew by 111% in one year.
  • Site visibility in search increased from 2,167 impressions (on 25th April 2020) to 6,671 (on 24th April 2021), and click-throughs to the site increased from 59 to 123 in the same time frame.
  • 71% of monitored keywords appear on the first page of Google SERP’s.
  • Kendal Tile & Stone now sees goal completions on a national basis due to improved visibility.
  • Since 2015, our PPC campaigns have driven over two million impressions.

SQ Digital Client Testimonial

At SQ Digital, our customers must receive the very best experience when working with us. Here’s what James from Kendal Tile & Stone had to say:

“We have seen the benefits from working with SQ Digital. We’ve formed a long-standing relationship with the team, and, in addition to their digital marketing services, we have also worked with the web development team on our new website. The team takes the time to fully understand the business and have the passion for driving great results for us.”

SQ Digital is a digital marketing agency based in Lancaster, Lancashire, that helps small and medium-sized businesses throughout the UK and beyond with their website and online marketing goals. We create digital marketing solutions tailored to your business’s specific needs and requirements, so get in touch to learn more about what we can do for you, be it boosting brand awareness or increasing your sales.

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