Digital Marketing Solution
Before we created Kendal Tile & Stone’s original e-commerce website, the company’s presence and customer base didn’t reach much farther than Kendal and the surrounding areas in Cumbria. The new website changed this, and it allowed them to reach customers all around the country.
Once we delivered the website project to enable the company to showcase and sell tiles online, our focus changed to creating digital marketing campaigns to help the company achieve its goals. The digital marketing services included Search Engine Optimisation (SEO), online content marketing, Pay-Per-Click (PPC) management, and ongoing maintenance and user experience improvement of the website.
To continue improving the user experience and ensure that the website remained optimised for search engines, our web design team created a new site, this time in WordPress using WooCommerce. The platform integrates with content and allows the company to sell any products, from physical products to digital assets. The new website benefitted from increased page loading speed, improving the user experience and the overall SEO of the website.
We created content marketing campaigns that showcase Kendal Tile & Stone’s products, supporting their SEO and PPC strategies. The campaign included writing blog posts that are product-focused and highlights the different brands the company offers. We created articles on interior design, which further help show how the tiles are used in a home or space.
We also built email marketing strategies for Kendal Tile & Stone, consisting of newsletters that focused on interior décor promoting some of the company’s product ranges.
Whether blog posts or newsletters, our content presents Kendal Tile & Stone as a thought leader in the industry. The campaign helps boost the brand awareness of the company and the products it sells, ultimately resulting in more conversions.
Kendal Tile & Stone also tasked us to boost the sales of their products. To achieve this, we created numerous PPC campaigns over the years, intending to increase enquiries that led to online sales and price requests.
We achieved this through a combination of shopping ads that promoted tiles in Google Shopping and search campaigns that highlighted their feature range of tile brands.
As part of our digital marketing efforts, we also developed an SEO strategy that aimed to increase site visibility in search engines and draw attention to the range of products offered by Kendal Tile & Stone. We added Product Schema on multiple product pages, a type of structured data that provides search engines more information on specific products – in this case, the tiles the company sells.
We also optimised individual product pages and category pages across the website, which resulted in increased impressions and clicks in search.