Creating The Perfect Facebook Advert
Over 70% of Facebook users visit local business pages every week. This means that this platform is an effective way for local businesses to connect with their communities. Facebook is the most popular social media platform, with over 3 billion monthly active users. It is a top choice for marketers alongside Instagram. Facebook is a […]
Digital Marketing for the Beauty Industry
Before social media, the beauty industry was almost entirely shop-based. Consumers would head out to the high street to top up on their make-up, try out swatches, and speak to beauty experts in-person about the latest products and trends. Now, this experience has shifted online; with the rise of social media influencers, online reviews, and […]
Digital Marketing for Retail Businesses
The retail industry is competitive, with thousands of online retailers to choose from and millions of products on offer. Savvy consumers expect to be able to find exactly what they want when they put a search term into Google, and their expectations are only set to increase as people become more and more comfortable shopping […]
How to Grow your Business on Instagram
When used effectively, Instagram can be an invaluable marketing platform, particularly for small businesses that don’t have a dedicated marketing team or a significant budget to play with. All you need to get your business up and running on Instagram and start building a loyal fan base is a smartphone with a good quality camera […]
8 Tips for Good User Experience (UX) on E-commerce Websites
In the UK alone, revenue from online retailers is growing significantly each year. In September 2021, a value of £1.99 billion was attributed to UK online retail sales – a huge value demonstrating the need for retailers to be present online. However, simply having a website isn’t enough anymore to increase customer reach; with growing […]
Microsoft Clarity: What is it?
User experience (commonly referred to as UX) transcends all marketing channels from SEO to PPC. It is a fundamental part of any digital marketing strategy as it is completely entwined with the user journey from site visitor to customer. In this article, we look at one of the tools we use here at SQ Digital […]