Why is it Important to Optimise Old Content?
Google and other search engines prefer content that’s relevant to what the user is searching for while also being informative. The search engine values user experience above all else and prefers sites that are updated regularly. Authority is also a key factor, and a good way to build this authority is to optimise your content […]
Why Content Marketing is About More Than Just Your Blog
While it’s true that blog content creation is an important element of content marketing – it’s not the only one. Many types of content exist, from mailshots and testimonials to interviews and podcasts, and so with fresh, creative ways to tell your story, you can easily boost your content strategy by implementing these content types into your […]
Can Videos Improve Your Website Engagement?
Businesses are presenting information to online audiences in various ways. Google continuously promotes user-friendly mediums by allowing content to appear in search results in multiple formats. Video content is increasingly popular on websites and across all marketing channels. More and more companies are taking advantage of video, and it is fast becoming a fundamental ingredient […]
8 Tips for Good User Experience (UX) on E-commerce Websites
In the UK alone, revenue from online retailers is growing significantly each year. In September 2021, a value of £1.99 billion was attributed to UK online retail sales – a huge value demonstrating the need for retailers to be present online. However, simply having a website isn’t enough anymore to increase customer reach; with growing […]
Why SEO is Important for Small Businesses
As the digital world evolves, many small businesses find digital marketing intimidating and often don’t know where to start. Digital marketing covers various services, including SEO, content marketing, PPC, social media and more – all of which, when used in conjunction, can form a solid digital marketing campaign. One of the most important aspects of […]
Create a Winning B2B Marketing Strategy in 2022
Over the last two decades, especially in the previous few years, online marketing is becoming crucial to help your business succeed. However, knowing how to start your digital marketing campaign can seem daunting, let alone keep up with the latest trends and best practices. Nowadays, it can even depend on your industry to know what […]
Microsoft Clarity: What is it?
User experience (commonly referred to as UX) transcends all marketing channels from SEO to PPC. It is a fundamental part of any digital marketing strategy as it is completely entwined with the user journey from site visitor to customer. In this article, we look at one of the tools we use here at SQ Digital […]
Core Web Vitals: Everything You Need to Know
Core Web Vitals, originally scheduled for May 2021, rolled out as a new ranking factor in two Google algorithms across June and July. The introduction of Core Web Vitals has got a few website owners concerned since new ranking metrics impact how well pages perform in SERPs (search engine results pages). At SQ Digital, we’re always proactive, […]
What Google Wants from Your Content
How many times have you heard that content is king? The importance of great content has been emphasised over and over again and, while it may have become a bit of a cliché nowadays, there is a reason why everyone says it: Google. Google is constantly refining the algorithms they use to rank pages according […]
An Easy Way to Create Content With a Re-purpose
Once upon a time, Charles Dickens wrote “David Copperfield,” sent it off to the publisher, and moved on to his next book. The end. Not many ways for a content repurpose. As a result, there were no: Waterstones tours Sit-downs with Holly and Phil Insightful blog posts about his writing process Cryptic Tweets reflecting on his […]