Back in 1999, Banks Lyon decided to embrace the newly emerging world wide web with a single page website to promote their business. One year later, in 2000, we approached them with the idea of taking their online offering a step further. At a time when there was limited knowledge of the internet, we identified an opportunity for them to adopt a strategy to their online presence that ultimately led to increased success and business growth. Needless to say, they were interested in working with us. Their one-page website has evolved into a bespoke and fully responsive e-commerce platform, hosting over 7,000 luxury products, which has assisted Banks Lyon in securing relationships with several luxury brands internationally. Solution included:
- Wireframing and prototype designs
- Bespoke Website Design
- Bespoke E-commerce solution
- Multiple Finance Options Integration
- Custom navigation and search systems
We’re proud of our continuing relationship with Banks Lyon, co-ordinating their comprehensive digital marketing strategy, including major channels like SEO, PPC, content marketing and ongoing website design & development. The aim is to guide their customers through a buying funnel, from sparking interest and desire to closing the deal and generating conversions online and in-store.
Rodney Banks-Lyon (Owner) from Banks Lyon told SQ Digital:
I first met Vilayte when his business was only just starting out, and we were just beginning to believe that the internet was something worth investing in. Immediately, we connected! He could see that we were forward-thinking and progressive and I could see that he had both the technical know-how and a sharp understanding of commerce. The rest is history.
Over the years, I have occasionally looked to verify SQ Digital against their various competitors, both locally and nationally. Those competitors have consistently fallen short in comparison, both in technical offering and value, so we resolutely remain with SQ. The success of our online business is, to a very large extent, down to what the SQ Digital team do for us.